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Cory Doctorow Explains Why Amazon is 'Way Past Its Prime' (theguardian.com)

(Sunday October 05, 2025 @05:55PM (EditorDavid) from the down-and-out-in-the-magic-kingdom dept.)


"It's not just you. The internet is getting worse, fast," [1]writes Cory Doctorow . Sunday he shared an excerpt from his upcoming book [2] Enshittification: Why Everything Suddenly Got Worse and What to Do About It .

He succinctly explains "this moment we're living through, this Great Enshittening" using Amazon as an example. Platforms amass users, but then abuse them to make things better for their business customers. And then they abuse those business customers too, abusing everybody while claiming all the value for themselves. "And become a giant pile of shit."

So first Amazon subsidized prices and shipping, then locked in customers with Prime shipping subscriptions (while adding the chains of DRM to its ebooks and audiobooks)...

> These tactics — Prime, DRM and predatory pricing — make it very hard not to shop at Amazon. With users locked in, to proceed with the enshittification playbook, Amazon needed to get its business customers locked in, too... [M]erchants' dependence on those customers allows Amazon to extract higher discounts from those merchants, and that brings in more users, which makes the platform even more indispensable for merchants, allowing the company to require even deeper discounts...

>

> [Amazon] uses its overview of merchants' sales, as well as its ability to observe the return addresses on direct shipments from merchants' contracting factories, to [3]cream off its merchants' bestselling items and clone them , relegating the original seller to page umpty-million of its search results. Amazon also crushes its merchants under a mountain of junk fees pitched as optional but effectively mandatory. Take Prime: a merchant has to give up a huge share of each sale to be included in Prime, and merchants that don't use Prime are pushed so far down in the search results, they might as well cease to exist. Same with Fulfilment by Amazon, a "service" in which a merchant sends its items to an Amazon warehouse to be packed and delivered with Amazon's own inventory. This is far more expensive than comparable (or superior) shipping services from rival logistics companies, and a merchant that ships through one of those rivals is, again, relegated even farther down the search rankings.

>

> All told, Amazon makes so much money charging merchants to deliver the wares they sell through the platform that its own shipping is fully subsidised. In other words, Amazon gouges its merchants so much that it pays nothing to ship its own goods, which compete directly with those merchants' goods.... Add all the junk fees together and an Amazon seller is being screwed out of 45-51 cents on every dollar it earns there. Even if it wanted to absorb the "Amazon tax" on your behalf, it couldn't. Merchants just don't make 51% margins. So merchants must jack up prices, which they do. A lot... [W]hen merchants raise their prices on Amazon, they are required to raise their prices everywhere else, even on their own direct-sales stores. This arrangement is called most-favoured-nation status, and it's key to the [4]U.S. Federal Trade Commission's antitrust lawsuit against Amazon ...

>

> If Amazon is taxing merchants 45-51 cents on every dollar they make, and if merchants are hiking their prices everywhere their goods are sold, then it follows you're paying the Amazon tax no matter where you shop — even the corner mom-and-pop hardware store. It gets worse. On average, the first result in an Amazon search is 29% more expensive than the best match for your search. Click any of the top four links on the top of your screen and you'll pay an average of 25% more than you would for your best match — which, on average, is located 17 places down in an Amazon search result.

Doctorow knows what we need to do:

Ban predatory pricing — "selling goods below cost to keep competitors out of the market (and then jacking them up again)."

Impose structural separation, "so it can either be a platform, or compete with the sellers that rely on it as a platform."

Curb junk fees, "which suck 45-51 cents on every dollar merchants take in."

End its most favoured nation deal, which forces merchants "to raise their prices everywhere else, too.

Unionise drivers and warehouse workers.

Treat rigged search results as the fraud they are.

These are policy solutions. (Because "You can't shop your way out of a monopoly," Doctorow warns.) And otherwise, as Doctorow says earlier, "Once a company is too big to fail, it becomes too big to jail, and then too big to care."

In the mean time, Doctorow also makes up a new word — "the enshitternet" — calling it "a source of pain, precarity and immiseration for the people we love.

"The indignities of harassment, scams, disinformation, surveillance, wage theft, extraction and rent-seeking have always been with us, but they were a minor sideshow on the old, good internet and they are the everything and all of the enshitternet."

Thanks to long-time Slashdot readers [5]mspohr and [6]fjo3 for sharing the article.



[1] https://www.theguardian.com/technology/2025/oct/05/way-past-its-prime-how-did-amazon-get-so-rubbish

[2] https://guardianbookshop.com/enshittification-9781836742227/?utm_source=editoriallink&utm_medium=merch&utm_campaign=article

[3] https://www.theguardian.com/technology/article/2024/jun/07/independent-uk-retailers-claim-1bn-damages-against-amazon

[4] https://www.theguardian.com/technology/2023/sep/26/amazon-antitrust-lawsuit-analysis-big-tech

[5] https://www.slashdot.org/~mspohr

[6] https://www.slashdot.org/~fjo3



"very hard not to shop at Amazon" (Score:2)

by sound+vision ( 884283 )

I've bought from Amazon exactly once in the last decade. It was a case for a cheap no-name phone that isn't carried at physical retailers. I could have probably got it cheaper directly from China instead of letting Amazon import it, but a family member already had an Amazon account for me to use.

Apart from that, I haven't even been tempted to shop from Amazon. I'm genuinely curious what it is that makes people feel they don't have another option.

Re:"very hard not to shop at Amazon" (Score:4, Insightful)

by sinij ( 911942 )

> I'm genuinely curious what it is that makes people feel they don't have another option.

Busy parent here. When given a choice to spend 3+ hours driving around different stores or shop at Wallmart or order approximately what you want at Amazon and have it delivered to your doorstep, the lesser evil was clear. Not so much anymore, but Amazon still does save you time.

Re: (Score:1)

by sound+vision ( 884283 )

Every store I go to seems to have a service where they'll shop for you now, many even deliver. This is not an Amazon exclusive. I take it you haven't been inside a store since Covid?

Re: (Score:3)

by Kernel Kurtz ( 182424 )

The selection on Amazon is generally better that any local bricks and mortar stores unless you want to spend a lot of time driving around window shopping. Also I give my credit card number to Amazon, and place 100 or so orders in a year. I prefer this to giving my card to 100 different online retailers, but that is just me.

Re: (Score:3)

by test321 ( 8891681 )

I think the question was not Amazon vs Walmart but Amazon vs other online shops that also deliver to your doorstep, and do not cost you much more time.

Not much more time: I mean, you're certainly very busy (like everyone else; I've had an awfully busy Sunday as well) and you're still taking time to reply here (so am I) so you could take the additional 5 min to log into something else than Amazon. So I think "busy" it's not the core reason, maybe it's more on the lines that you don't care enough about avoidi

Re: (Score:1)

by Anonymous Coward

One account instead of hundreds. Amazon is no good solution, but an existing one and a convenient one.

Re: (Score:2)

by Richard_at_work ( 517087 )

One shipping charge vs five...

Re: (Score:2)

by StormReaver ( 59959 )

> ...so you could take the additional 5 min to log into something else than Amazon.

That's only after spending the months or years to find a reasonable, trustworthy alternative (Walmart is the only real competitor, with NewEgg being a decent runner-up for computer parts). 99.9% of the time, it goes like this:

1) Hey, StormReaver, I have a great alternative to Amazon and Walmart! It's [fill in alternative].

2) Great! Thanks, I'll check it out!

3) It turns out the alternative has 3-week shipping (that I have to pay for), and a nearly-nonexistent return policy. If it has one, I have to pay exor

Re: (Score:2)

by swillden ( 191260 )

> I think the question was not Amazon vs Walmart but Amazon vs other online shops that also deliver to your doorstep, and do not cost you much more time.

That's still a lot more effort, especially since you have to vet each one to figure out if they provide good customer service in the event something goes wrong, and to be confident they won't steal and sell your credit card number (yeah, you aren't liable for the fraud, but getting a new card is a huge PITA). What could make this work well is the existence of a few online shopping aggregators that combine searching across all of the online stores and centralize payment. The problem is that in order to comp

Re: (Score:3)

by test321 ( 8891681 )

1) I have understood on this website they're the better, or maybe the only one, to deliver in some areas of rural USA.

2) Many people just go for the most known shop. Amazon is most known. Like Microsoft for OSes, or Tinder for dating. People don't know better or cannot even conceive something better is possible.

Re: (Score:3)

by leonbev ( 111395 )

Yeah... am I the only one who finds the (non Prime) Amazon shopping experience to be horrible? They promise that things will ship in 3 or 4 days, but they take 6 or 7 on average. Hell, they usually don't even bother sending my order out of the warehouse until day 4.

If I order online from another big box retailer like Walmart instead, my orders usually arrive in 2 or 3 days even if I choose the "free" shipping option.So, yeah... I try to avoid getting things from Amazon if another option is available.

Re: (Score:3)

by pauljlucas ( 529435 )

Once I wanted a particular oil-based stain. My local hardware store didn't carry it; not even Home Depot carried it.

Less esoteric: every few months, I buy cat treats: buying a 2-pack gets me past the $25 minimum for free shipping, plus the unit cost is still less than my local store. No getting into my car, no driving, no parking, no standing in line.

In some cases, Amazon is both more convenient and less expensive.

Re: (Score:1)

by Anonymous Coward

> I'm genuinely curious what it is that makes people feel they don't have another option.

It's easy, it's fast, no-question returns, 5% cash back.

Re: (Score:2)

by cstacy ( 534252 )

> I'm genuinely curious what it is that makes people feel they don't have another option.

Nothing does, they don't, and Cory just made that up so that he could claim to be relevant.

(Speaking as someone who uses Amazon Prime regularly.)

Re: (Score:2)

by rmdingler ( 1955220 )

Kind of with you there. We used to shop for virtually everything at Jeff's Books & More.

First, they had everything, and in the early days of shopping on the internet they were a known reliable broker, often an umbrella corporation for all these little specialty merchants. They offered the Next- and 2nd-day shipping without tripling the cost of something we needed immediately.

Unfortunately, the umbrella corporation used their increasing market dominance to squeeze their venders, crush competition, and gr

Amazon enshittification (Score:4, Insightful)

by sinij ( 911942 )

I don't know who thought it was a good idea, but Amazon is showing in-line video ads for different products while you are trying to shop. You are trying to spend money and they have audacity to bombard you with ads?! WTF.

Re: What a joke... (Score:2)

by BytePusher ( 209961 )

Pubjeezy shilling for Jeff Beezy

Amazon selection (Score:3)

by ArchieBunker ( 132337 )

I'm convinced half the shit on Amazon was bought from Amazon buy an individual and that individual then doubles the price of the item and sells it from their Amazon storefront.

I bought some water flavors in a 4 pack and i was $6. A week later I try and buy it again and the same thing is now offered by a different non Amazon seller and its suddenly $15. Normally I buy the Aldi brand but they haven't had any except the flavors with caffeine and awful tasting stevia.

Re: (Score:3)

by ambrandt12 ( 6486220 )

That's how lots of people make a living... reselling crap on Amazon or eBay for a markup.

They find a source for cheap "edible panties", order a couple cases, sell them on either for $0.30 more and make a total of $50, turn around and do it again with something else and eventually their apartment or garage is nothing but boxes stacked to the ceiling.

Effort (Score:4, Interesting)

by JBMcB ( 73720 )

I need to buy some commodity item. A cable. A weird light bulb. Replacement air filters for the furnace. The workflow is simple:

1. Look the item up on Google, check prices at the local places (Home Depot, Target, Micro Center, Wal-Mart, Lowes, etc...)

2. Look the item up on Amazon.

If I must have it immediately, I buy it locally.

If it's a lot cheaper on Amazon and I don't need it right away, I buy it on Amazon.

If Amazon isn't that much cheaper than buying local, I'll buy local.

It's not hard. It takes about two minutes to research this stuff. Shopping around used to involve calling or driving to multiple stores. Now I can do it from my couch.

I'm not sure what's getting worse here.

Re: (Score:3)

by Richard_at_work ( 517087 )

I moved from the UK where Amazon and Ebay were widely used, to a county where they don't exist.

There are local equivalents, and they are shit.

8 years later, I still miss Amazon and Ebay. They had their problems, but I prefer a world where I can use them to one where I cant.

Re: (Score:3)

by test321 ( 8891681 )

I'm not in the US, you guys don't have online shops that aren't Amazon? From memory I can choose from 5 marketplaces that operate in Southern Europe (cdiscount, rakuten, fnac, pccomponente, worten), several online petfood stores (zooplus, tiendanimal, miscota, goldpet, zoomalia), same thing for electronics. All of them deliver to my doorstep or to a nearby delivery point (otherwise I wouldn't use them). I'd really need a reason to buy from Amazon and there isn't one, as mentioned in the summary, their searc

D I A T R I B E !! (Score:2)

by redelm ( 54142 )

I'm not sure what is so expecially horrid about Amazon who seems to be the Target of this diatribe. All Large retail boxen have similar nasty supplier arm-twisting ( hidden rebates, co-operative advertising, etc). WalMart, SafeWay, TarGet and even TraderJoes (AldiNord) appear as angels.

As for ensh!ttification, is Cory unfamiliar with entropy? Everything, everywhere tends towards lower-value states. Any local contradictions (life) are only explained by greater disorder elsewhere. This applies to communi

Prime all the Time (Score:3)

by cstacy ( 534252 )

I am disabled and can't go shopping in real stores like normal people. I therefore use Amazon Prime quite a bit, and they even have good prices (compared to the local stores) on things like laundry detergent and whatever. I get free shipping. They have great return policies and I've never had a problem. For me as a consumer, what is shitty about this?

They''re probably beating up their suppliers, though.

Just to be contrary (Score:3)

by jrnvk ( 4197967 )

Recently, they made a push into groceries. Many of these are priced at or lower than traditional low-cost outlets like Walmart and Aldi. Is it just another tether to keep you attached to the mothership? Probably, but at least there is some good coming from them.

There are plenty of companies that are worse offenders.

There's a word for this process.... (Score:2)

by Rick Zeman ( 15628 )

...I believe it's called "enshitification."

The Prime Trap (Score:2)

by Turkinolith ( 7180598 )

Amazon is being ever more aggressive about getting people into their PRIME service.

I've seen on multiple types of listings now the "Prime Price" showing up as the default when searching for something and that price that is ONLY good if you have prime is often 20-30% cheaper than the base price.

You can't turn this off either, when you see search results the "Prime Price" is the default and you don't know it till you dig into the listing and have to manually set it to "retail" price.

It's an absolute g

EU Ended Amazon’s MFN Clauses Years Ago (Score:5, Informative)

by dbu ( 256902 )

Interesting piece, but worth noting: most of the practices Doctorow cites (MFN clauses, FBA tying, self-preferencing) have already been banned or constrained in the EU for years. Amazon dropped its price-parity (MFN) clauses EU-wide in 2013 after German/UK antitrust probes, and later accepted EU commitments on data use and Buy Box transparency. Under the DMA, gatekeepers can’t use parity clauses (incl. “equivalent measures”).

[1]https://www.alixpartners.com/i... [alixpartners.com]

[2]https://ec.europa.eu/commissio... [europa.eu]

[1] https://www.alixpartners.com/insights/102l6zc/the-price-of-parity-navigating-the-competition-issues-associated-with-most-favou/

[2] https://ec.europa.eu/commission/presscorner/detail/en/ip_22_7777

He talks about Amazon.com (Score:2)

by nospam007 ( 722110 ) *

Amazon.de, Amazon.fr etc have unionized everyones and most 'illegal' practices are just that, ILLEGAL and the only thing I can complain about is that its search sucks dicks.

I use ChatGPT to search for things on Amazon, since it ignores what I enter, looking for a Men's jacket, the first result is usually a woman's, when I search for 240Liter plastic bags, I get 20L, 120L, 80 L and so on, useless.

I know they do it because their marketing slime decided it, so that I see other things that I might like, just li

That "summary" was so freaking long... (Score:1)

by 93 Escort Wagon ( 326346 )

I'm wondering if there's a Kindle version available, so I can read it a little at a time.

Writer promotes what he writes about (Score:2)

by SuperDre ( 982372 )

Of course that writer is saying things are ugly, that's what his book is all about, so he says what he wrote to just promote his book.

I still shop at Amazon, but... (Score:2)

by MpVpRb ( 1423381 )

...I need to wade through a river of crap before I find anything worth buying

Parts of amazon are no better than Temu

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