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ChatGPT Adds 'Instant Checkout' To Shop Directly In Chat (cnbc.com)

(Monday September 29, 2025 @11:30PM (BeauHD) from the agentic-commerce dept.)


OpenAI [1]unveiled Instant Checkout, a new ChatGPT feature that [2]lets users buy stuff directly through its chatbot . Currently, the feature supports single-item purchases directly from Etsy sellers, but support for more than one million Shopify merchants is coming soon. It's also only available to U.S. ChatGPT Plus, Pro and Free users at this time. CNBC reports:

> OpenAI will take a fee from transactions that are completed through ChatGPT, which means Instant Checkout could become an important new revenue stream for the startup. OpenAI is not yet profitable, and is burning through cash as it works to scale up its computing infrastructure. The company declined to share specific details about how large the fees are since they are determined through confidential contracts with Etsy and Shopify. Instant Checkout is free to users and will not affect their prices, OpenAI said.

>

> "Our vision for ChatGPT -- and a lot of the technology we create, but especially ChatGPT -- is that it's not just providing you information, it is also helping you get things done in the real world," Michelle Fradin, OpenAI's product lead for ChatGPT commerce, told CNBC in an interview. The company plans to introduce multi-item carts and expand the regional availability of Instant Checkout moving forward. [...]

>

> Instant Checkout is powered by OpenAI's Agentic Commerce Protocol, which is the underlying technology that allows users to complete a transaction directly with a merchant through ChatGPT. OpenAI built the framework in partnership with the fintech company Stripe, which powers ChatGPT subscriptions. OpenAI initially decided to use Agentic Commerce Protocol for e-commerce, but Fradin said the company thinks it could be used to facilitate other types of purchases or payments as well. OpenAI is open-sourcing the framework to help merchants build integrations more quickly, and so that developers can explore different use cases, she said.



[1] https://openai.com/index/buy-it-in-chatgpt/

[2] https://www.cnbc.com/2025/09/29/chatgpt-instant-checkout-etsy-shopify.html



THIS purchase is not authorized (Score:1)

by Joe_Dragon ( 2206452 )

THIS purchase is not authorized

Kill it with fire (Score:2)

by parityshrimp ( 6342140 )

Kill it with fire. Not because I'm necessarily opposed to AI but because I hate advertising. This is one very tiny step away from filling ChatGPT with ads.

Doomed (Score:2)

by abulafia ( 7826 )

Oh, I hate to be the one to break it to you, but there is no way it won't be.

There will be "privacy conscious" options. I pay for Kagi and they offer robot friends, for instance. But there is no world in which OAI doesn't embed ads.

Put aside their money problem - they are making history as a money-bondfire and desperate to keep the party going. There are just too many entities with boatloads of money who want to influence what the robot says. Even in the absence of a CEO chasing the singularitygasm, mone

Re: (Score:2)

by sinij ( 911942 )

Having ChatGPT without ads was never on the table. Inevitable enshittification.

Re: (Score:2)

by Uldis Segliņš ( 4468089 )

Doesn't need to be. Enough with halucinations. Ohh, you are right, this wasn't midgetporn, I'll suggest better next time. Moving on. Random moneyspending will be even less percentage as you could by just drunkshopping with Alexa.

Shopping chanel (Score:2)

by sinij ( 911942 )

New and improved shopping channel, but now with 10% more hallucinations and bullshit.

Of all the things I don't want (Score:1)

by rsilvergun ( 571051 )

This is one of them.

Oh, the irony (Score:2)

by jenningsthecat ( 1525947 )

> OpenAI unveiled Instant Checkout, a new ChatGPT feature that lets users buy stuff directly through its chatbot.

I just LOVE how all of this AI shit is being used to push products and services on people who are losing their livelihoods to - you guessed it - AI.

Just recently another Slashdot commenter reminded me of Marshall Brain's writings about technology, economics, and society. I re-read some of them, and found them to be both more timely and more relevant than when I first read them. I recommend them, especially Manna , Robotic Nation , and The Second Intelligent Species . You can read all of them for free at marsha

Wonâ(TM)t increase prices (Score:2)

by GrahamJ ( 241784 )

Yes it will. You think these companies are just going to eat the transaction fees? The costs will be passed onto all customers whether they use this or not. So yeah thanks for that OAI.

We now have to assume answers will be biased to push these products and that user data will be shared, so CGPT is even less trustable.

This is a big F

Well, O.K. I'll compromise with my principles because of EXISTENTIAL DESPAIR!