"We've decided to support image-based search," [1]announced the product manager for Firefox Search . Powered by the [2]AI-driven Google Lens search technology , they promise the new feature offers "a frictionless, fast, and a curiosity-sparking way to (as Google puts it) 'search what you see'."

> With just a right-click on any image, you'll be able to:

>

> - Find similar products, places, or objects

> - Copy, translate, or search text from images

> - Get inspiration for learning, travel, or shopping

>

> Look for the new "Search Image with Google Lens" option in your right-click menu (tagged with a NEW badge at first). This is a desktop-only feature, and it will start gradually rolling out worldwide. Note: Google must be set as your default search engine for this feature to appear.

>

> We'll be listening closely to your feedback as we roll it out. Some of the things we're wondering about:

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> Does the placement in the context menu align with your expectations?

> Would you prefer the option to choose your visual search provider?

> Where else would you like entry points to visual search (e.g. when you open a new tab, in the address bar, on mobile devices, etc.)

>

> We can't wait to hear your thoughts as the rollout begins!

Some [3]thoughts from WebProNews :

> Mozilla emphasizes that this is an opt-in feature, giving users control over activation, which aligns with the company's longstanding commitment to privacy and user agency.

>

> Yet, for industry observers, this partnership with Google raises intriguing questions about competitive dynamics in the browser space, where Firefox has historically positioned itself as an independent alternative to Chrome... This move comes at a time when browsers are increasingly becoming platforms for AI-driven enhancements, as evidenced by recent updates in competitors like Microsoft's Edge, which integrates Copilot AI. Mozilla's decision to leverage Google Lens rather than developing an in-house solution could be seen as a pragmatic step to accelerate feature parity, especially given Firefox's smaller market share. Insiders note that by tapping into established technologies, Mozilla can focus resources on core strengths like privacy protections, potentially attracting users disillusioned with data-heavy ecosystems... While mobile users might feel left out, the phased rollout over the next few weeks allows for feedback loops through community channels, a hallmark of Mozilla's open-source ethos.

>

> Data from similar integrations in other browsers suggests visual search can boost engagement by 15-20%, per industry reports, though Mozilla has not disclosed specific metrics yet... Looking ahead, Mozilla's strategy appears geared toward incremental innovations that bolster user retention without alienating its privacy-focused base. If successful, this could help Firefox claw back some ground against Chrome's dominance, estimated at over 60% market share. For now, the feature's gradual deployment invites ongoing dialogue, underscoring Mozilla's community-driven model in an industry often criticized for top-down decisions.



[1] https://connect.mozilla.org/t5/discussions/new-in-firefox-desktop-only-visual-search/m-p/106216

[2] https://www.engadget.com/2017-05-17-google-lens-brings-ai-understanding-to-assistant-and-photos.html

[3] https://www.webpronews.com/mozilla-integrates-google-lens-for-visual-search-in-firefox-desktop/