Movie Studio Lionsgate is Struggling To Make AI-Generated Films With Runway (petapixel.com)
- Reference: 0179517728
- News link: https://entertainment.slashdot.org/story/25/09/24/1442221/movie-studio-lionsgate-is-struggling-to-make-ai-generated-films-with-runway
- Source link: https://petapixel.com/2025/09/23/movie-studio-lionsgate-is-struggling-to-make-ai-generated-films-with-runway/
> Last year, the AI video company Runway [1]joined forces with the major Hollywood studio Lionsgate in a partnership the pair hoped would result in AI-generated scenes and even potentially full-length movies. But the project has hit a snag. According to a report by The Wrap, [2]the past 12 months have been unproductive . Lionsgate distributes Hollywood blockbusters including The Hunger Games, John Wick, The Twilight Saga, and Saw franchises. But despite its huge catalog, it is simply not enough for the AI to produce quality content.
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> "The Lionsgate catalog is too small to create a model," a source tells The Wrap. "In fact, the Disney catalog is too small to create a model." Despite Runway being one of the leading names in AI video, the technology needs a copious amount of data to produce AI-generated films. It is the reason AI has proven to be such an unpopular technology, as AI firms help themselves to any type of media they can get their hands on -- whether it has copyright protections or not. Another issue is the rights of actors and the model for remuneration if their likeness appears in an AI-generated clip. It is a legal gray area with no clear path.
[1] https://tech.slashdot.org/story/24/09/18/148213/lionsgate-embraces-ai-in-movie-production-to-cut-costs
[2] https://petapixel.com/2025/09/23/movie-studio-lionsgate-is-struggling-to-make-ai-generated-films-with-runway/
Good (Score:4, Insightful)
Hope it crashes and burns in a spectacular fashion, and serves as a warning sign to the rest of Hollywood.
Eventually AI will win (Score:2)
We are at the Model T stage of generative AI. It will get much better, probably either better than CGI, and/or will help create the CGI models themselves which are easier for humans to fine-tune than direct AI output.
However, there will be growing pains. This project is a guinea pig, and is squealing bigly right now. There will be AI roadkill. Gloating about failures may make one feel better, but won't stop the inevitable march of AI progress. The cat is out of the bag.
Coming soon (Score:2)
Twilight Saw Games
Re: (Score:2)
Which games did Twilight see?
Re: (Score:2)
Ask AI
Maybe the data is not the problem. (Score:2)
Their algorithms are just not capable.
No one asked for an AI generated movie anyway.
"It is a legal gray area with no clear path" (Score:4, Insightful)
From TFA: "It is a legal gray area with no clear path."
Translation: "When you do it, it's piracy. When we do it, it's research."
I am shocked, shocked to find gambling here (Score:2)
AI is not smarter than a human. It is much, much dumber.
Fools think it is smarter because we teach it to specialize in one specific task that it easy for software to do.
It is like thinking a dog is somehow smarter than a human because it can smell drugs.
Our current AI works (on the tasks it is expensively trained to do well) about as well as an intern (on tasks the intern is simply told to do).
It lies, ignores simple instructions that were not part of the training, and generally fails except on very specif
They don't need AI (Score:2)
> Lionsgate distributes Hollywood blockbusters including The Hunger Games, John Wick, The Twilight Saga, and Saw franchises. But despite its huge catalog, it is simply not enough for the AI to produce quality content.
Seems to me that Lionsgate don't need AI to churn out soulless, repetitive slop; they've been doing it for years.
Re: They don't need AI (Score:2)
They'd rather churn them for $1 each.
Exit Strategy (Score:2)
> "The Lionsgate catalog is too small to create a model"
Translation: We assumed this would be easy, it's not, and this is the excuse we came up with to justify all the investor money we have burned.
GIGO (Score:2)
> Lionsgate distributes Hollywood blockbusters including The Hunger Games, John Wick, The Twilight Saga, and Saw franchises. But despite its huge catalog, it is simply not enough for the AI to produce quality content.
Garbage in, garbage out.
The Human Brain... (Score:1)
Can store approximately 3 Petabytes. (3 Million Hours of SD Video) And as such, one must consider that you need about this much capacity and sampling for accurate pattern recognition and to formulate a proper and developed "Imagination"
Re: (Score:2)
You give current AI way too much credit for even being close to anything like an imagination. It can't even regurgitate facts most of the time.
Re: (Score:2)
That IS what I said. AI has nowhere NEAR the capacity and sampling ability that the human brain has. And even larger sample sets still "Hallucinate" often ;-)