News: 0179138428

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Bending Spoons Buys Video Platform Vimeo for $1.38 Billion (petapixel.com)

(Wednesday September 10, 2025 @05:30PM (msmash) from the how-about-that dept.)


Bending Spoons has entered a definitive agreement with Vimeo to [1]purchase the video platform for $1.38 billion . From a report:

> Per the agreement, Bending Spoons will acquire Vimeo in an all-cash transaction and take Vimeo (VMEO), a public company, private. Vimeo shareholders will receive $7.85 per share in cash when the transaction closes.

>

> [...] Vimeo, once a significant player in the streaming video space, has lost massive ground to other platforms, including YouTube, in recent years. Rather than fight a losing battle in the creator space, Vimeo has catered more toward business and enterprise users lately.



[1] https://petapixel.com/2025/09/10/bending-spoons-buys-video-platform-vimeo-for-1-38-billion/



Subscription hikes (Score:2)

by angularbanjo ( 1521611 )

in 3⦠2⦠1â¦. (based on other spoons Iâ(TM)ve seen them bend)

Re: (Score:2)

by EvilSS ( 557649 )

oh yea, they are the ones who bought Evernote and jacked up the price by like 200%. Cancelled my sub when they did that.

Re: (Score:2)

by deKernel ( 65640 )

I as well. I didn't mind paying the $35.00/year but almost $150/year was too much for what had changed.

Good news! (Score:2)

by TwistedGreen ( 80055 )

What exactly is Bending Spoons? I have a hard time understanding these privately-owned multinational conglomerates that don't actually produce anything.

Are we supposed to be glad that Vimeo will be managed by a seemingly magnanimous private holding company, or worried that it will become someone's private cash-cow?

Re: (Score:2)

by JaredOfEuropa ( 526365 )

They buy other companies, then jack up fees and mercilessly cut costs and corners, for a nice short term increase in profit. Then they sell it. If that fails, they strip it, load it with debt, and let it go bust.

Re: (Score:2)

by nightflameauto ( 6607976 )

> They buy other companies, then jack up fees and mercilessly cut costs and corners, for a nice short term increase in profit. Then they sell it. If that fails, they strip it, load it with debt, and let it go bust.

Just say venture/vulture capitalists. We all know what that means.

Re: (Score:2)

by fph il quozientatore ( 971015 )

They are an EAAS company (enshittification as a service).

They do Criterions Channel's video (Score:2)

by king*jojo ( 9276931 )

And do wonderful things like putting 'annoyance bugs' on the screen when watching a live stream through a browser (a big red rectangle that says "LIVE" sitting in the corner of the screen, in case you somehow forgot) in order to push you to their app so you can't block trackers, etc.

So this could actually be a positive thing (but I somehow doubt it)

Expect similar enshitification as at WeTransfer (Score:1)

by snu3k88 ( 4954589 )

After Bending Spoons acquired WeTransfer: 1. 75% of staff were shed from WeTransfer 2. WeTransfer quietly updated its terms of service to allow the use of uploaded files for AI training Expect accelerated enshitification at Vimeo.

The recent proliferation of Nuclear Testing