HBO Max Password Sharing Crackdown Will Get 'Aggressive' Next Month (deadline.com)
(Thursday August 07, 2025 @05:30PM (BeauHD)
from the heads-up dept.)
- Reference: 0178606920
- News link: https://entertainment.slashdot.org/story/25/08/07/2031259/hbo-max-password-sharing-crackdown-will-get-aggressive-next-month
- Source link: https://deadline.com/2025/08/hbo-max-password-sharing-crackdown-warner-bros-discovery-1236481075/
Warner Bros. Discovery is preparing to crack down on HBO Max password sharing by the end of 2025, with " [1]aggressive" enforcement and messaging starting next month . Deadline reports:
> JB Perrette, head of streaming and gaming at Warner Bros. Discovery said on the company's second-quarter earnings call that messaging to consumers is about to get more "aggressive." The media company looking to close the loopholes by the end of 2025, with the impact starting to appear in its financials by 2026. Several months of testing has enabled WBD to determine "who's a legitimate user who may not be a legitimate user," Perrette said. Once that is determined, he continued, the next step is to "turn on the more aggressive language around what needs to happen" in order to and make sure that "we are putting the net in the right place, so to speak."
>
> Asked about what "inning" the process is in, to use the baseball cliche, Perrette said only the first. By the fourth quarter, he said, the process will be happening "in a much more aggressive fashion." "The message language right now has been a fairly soft, cancel-able message," he said. It will "start to get more fixed and such that people have to take action as opposed to right now, sort of having to be a voluntary process." Once those directives are established, he said, "the real benefit will start probably in the fourth quarter and then kick in in 2026."
[1] https://deadline.com/2025/08/hbo-max-password-sharing-crackdown-warner-bros-discovery-1236481075/
> JB Perrette, head of streaming and gaming at Warner Bros. Discovery said on the company's second-quarter earnings call that messaging to consumers is about to get more "aggressive." The media company looking to close the loopholes by the end of 2025, with the impact starting to appear in its financials by 2026. Several months of testing has enabled WBD to determine "who's a legitimate user who may not be a legitimate user," Perrette said. Once that is determined, he continued, the next step is to "turn on the more aggressive language around what needs to happen" in order to and make sure that "we are putting the net in the right place, so to speak."
>
> Asked about what "inning" the process is in, to use the baseball cliche, Perrette said only the first. By the fourth quarter, he said, the process will be happening "in a much more aggressive fashion." "The message language right now has been a fairly soft, cancel-able message," he said. It will "start to get more fixed and such that people have to take action as opposed to right now, sort of having to be a voluntary process." Once those directives are established, he said, "the real benefit will start probably in the fourth quarter and then kick in in 2026."
[1] https://deadline.com/2025/08/hbo-max-password-sharing-crackdown-warner-bros-discovery-1236481075/
It'll be interesting to see how aggressive (Score:2)
Netflix didn't actually stop me from sharing my passwords with my kid now that they've moved out. But we aren't heavy users on either side. The kid is working on their career so they're working a hell of a lot of hours and I just don't watch that much.
On the other hand I know lots of folks around here have been dinged and I suspect that's because they're algorithm determined they could get two subscriptions out of you where as they couldn't get to subscriptions out of me I would just cancel (and they we
Re: (Score:2)
> On the other hand I know lots of folks around here have been dinged and I suspect that's because they're algorithm determined they could get two subscriptions out of you where as they couldn't get to subscriptions out of me I would just cancel (and they were right).
I get dinged when I haven't signed out my mom's account at my house on the other side of the country, even though I'm an add-on household for that account.
Also, my mom got dinged when she stayed out here for a while, even though obviously she wasn't using her account from back home. She ended up in a state where she couldn't watch Netflix at all until I got home and helped her fix it.
Their algorithm sucks, and is arguably elder abuse for profit's sake. F**k Netflix.
Re: It'll be interesting to see how aggressive (Score:1)
for the weekly slop drop i guess