News: 0178603486

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Electronic Arts Tries (Once More) To End Its Football Addiction (ft.com)

(Thursday August 07, 2025 @11:30AM (msmash) from the existential-attempts dept.)


Electronic Arts faces a familiar challenge as it prepares to launch Battlefield 6 on October 10: [1]breaking its dependence on the FIFA franchise , now called EA Sports FC, which drives roughly 70% of company profits despite disappointing sales this year.

The company has poured unprecedented resources into Battlefield 6, treating it as a platform built for user-generated content rather than a traditional game release. Early signs appear promising -- the trailer hit nearly 5 million YouTube views in a week and shares climbed 5% after beta testing began -- but analysts remain cautious after last year's Dragon Age flop gutted subsidiary BioWare.



[1] https://www.ft.com/content/5012951c-0f21-4ad3-a374-b5dac4b9a6b3



Oh....it's about... (Score:2, Informative)

by cayenne8 ( 626475 )

Oh...it's about soccer.....took me a minute to figure it out....something about something called FIFA and then I looked it up.

Re: (Score:2)

by Mr. Dollar Ton ( 5495648 )

No, it is about football, you know, the sport that's played worldwide with your feet and a ball.

Re: Oh....it's about... (Score:1)

by OrangeTide ( 124937 )

Association football

Re: (Score:2)

by Mr. Dollar Ton ( 5495648 )

Dunno what that is. I'm talking about the sport. This one:

[1]https://www.bbc.com/sport/foot... [bbc.com]

[1] https://www.bbc.com/sport/football

Plenty of feet in the American game ... (Score:2)

by drnb ( 2434720 )

> No, it is about football, you know, the sport that's played worldwide with your feet and a ball.

Both of those are also used on every play in American football. Sometimes, occasionally, even to kick the ball.

But we also measure the distance the ball travels in feet, none of that silly metric stuff. So there's that "foot" too.

But that hands on the ball is necessary for all the good physical contact that is at the heart of the American game. Moving the ball is kind of secondary, it really does little more than identify the target to hit.

And JFC, can it really be called a sport if the only protec

Really? You've never heard of FIFA? (Score:2)

by skam240 ( 789197 )

Yes, FIFA. One of the biggest video game franchises in the world (prior to being recently renamed by EA) based on the largest international sports association in the world (it has more member nations then the Olympics). I don't even follow pro sports and I'm familiar.

Re: (Score:2)

by drnb ( 2434720 )

> FIFA ... I don't even follow pro sports and I'm familiar.

Well it is in the news a lot due to corruption and other criminal activity. :-)

Re: (Score:2)

by thegarbz ( 1787294 )

What's soccer? Is that where you put socks on cars? We're talking about a sport played with a ball and feet. The fact you weirdos confuse it with handegg is your own problem.

Flop (Score:2)

by TwistedGreen ( 80055 )

They released a Dragon Age game last year?

Wonder why it flopped...

Re: (Score:2)

by Voyager529 ( 1363959 )

> They released a Dragon Age game last year?

> Wonder why it flopped...

That one upset me and made me nervous.

A huge issue with the DragonAge game was that they spent a massive amount of development time trying to turn it into a 'live service' game, then pivoted to a classical single-player experience. Putting the sociopolitical messaging aside (and whether it was 'real' or 'perceived'), a development cycle that completely pivots that sort of underlying, fundamental paradigm shift is going to undo a massive amount of development work...and EA still found it necessary to have th

Re: (Score:2)

by TwistedGreen ( 80055 )

I really enjoyed Dragon Age back in 2009, but every single iteration thereafter has been a disappointment. Seems like any success to come out of EA is entirely by accident.

Baldur's Gate 3 (Score:1)

by rsilvergun ( 571051 )

It's this generation's Skyrim. People play it and play it and play it. Vielguard wasn't bad but it's up against a genre defining game. It never had a chance.

And they crazy long tail of modern RPGs means they couldn't let it cook for a few months and wait for the BG players to move on. Lots of them are STILL playing it as their main game today.

Re: (Score:2)

by skam240 ( 789197 )

> Why do people keep buying this? Is the rotation of real-life soccer players enough reason?

All kinds of sports games have been tried in the past where they didn't license the professional teams and player names to save money and they usually flop. Having the latest players is a big deal for a lot of these folks as part of the fun is playing the teams and players they watch on TV.

Re: (Score:2)

by TwistedGreen ( 80055 )

It's a mystery to me too. I don't understand why people play sports games in general. Is it about basking in the reflected glory of a simulated team? Or is the gameplay actually fun on its own?

It can't compete against live ... (Score:2)

by drnb ( 2434720 )

> then I stopped playing because the gameplay became stale.

Well, nothing compares to a rousing 0-0 match live at the stadium. :-)

trends (Score:2)

by 7311587 ( 755664 )

in large companies the ambitious out compete the competent for control. when they have power they don't know what do to. i think this happens because the competent spend their time doing their job and getting shit done. I am not sure what the ambitious do but whatever it is impresses management.

AI generated ... (Score:2)

by drnb ( 2434720 )

> I am not sure what the ambitious do but whatever it is impresses management.

They tell management about the high percentage of their code that is AI generated. Meanwhile the competent are too busy to fixing the bugs of the ambitious to make it to the management/worker get together. :-)

Adventure Construction Set: "Pele's Black Pearl" (Score:3)

by Pseudonymous Powers ( 4097097 )

Once again we see that it is success that is the true enemy of art.

Get hold of portable property. -- Charles Dickens, "Great Expectations"