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Apple Faces Calls To Reboot AI Strategy With Shares Slumping (yahoo.com)

(Monday July 14, 2025 @05:30PM (msmash) from the existential-crisis dept.)


Apple is facing pressure to shake up its corporate playbook to invigorate its struggling artificial intelligence efforts. From a report:

> Alarmed by a share slump that's erased more than $640 billion in market value this year and frustrated with delays in rolling out AI features, investors are calling for Apple to break with long-standing traditions to [1]make a big acquisition and more aggressively pursue talent .

>

> "Historically Apple does not do big mergers and acquisitions," said Citigroup Inc. analyst Atif Malik, noting that the last major deal was its takeover of Beats in 2014. But, he argues, "investors would turn more positive if Apple could acquire or invest a meaningful stake in an established AI provider."

>

> Apple shares have fallen 16% this year while traders bid up the shares of peers like Meta, which is [2]spending lavishly on AI . While Apple faces other problems, including its exposure to tariffs and regulatory issues, disappointment in bringing compelling AI features to its vast ecosystem of devices has become top of mind for investors.



[1] https://finance.yahoo.com/news/apple-faces-calls-reboot-ai-123108385.html

[2] https://tech.slashdot.org/story/25/06/13/0146238/meta-invests-143-billion-in-scale-ai



Meh (Score:2)

by jrnvk ( 4197967 )

I actually kind of prefer their cautious approach, minus turning it on by default. A lot of this stuff is just not as useful as the snake oil salesmen want you to believe - and overselling abilities will not do companies good down the road.

Re: (Score:2)

by Rinnon ( 1474161 )

Indeed. This is the prototypical investor demand for immediate growth via trend chasing that has been brought on by a fear of missing out. Apple ain't broke, but they feel compelled to fix it. Maybe the fact that Apple didn't think the current state of affairs in AI was up to their standard was really just an example of the only child willing to call out the emperor for being naked. But the investors will have none of that; not least of all because they've already also invested in that tailor.

AI is massively overvalued (Score:2)

by fropenn ( 1116699 )

AI is important and can provide value to users, but it is massively overvalued and I suspect you will lose most of the $$ you invest as AI is only going to get cheaper and cheaper as models dramatically improve. It's an investment bubble and I think those who make wise choices will be very happy in 3 years.

Reason (Score:2)

by tiananmen tank man ( 979067 )

Wasn't the reason for the dip, Trump's tariffs?

Somebody wants an exit... (Score:2)

by danlyke ( 149938 )

Somebody wants an exit, and is happy to take Apple down when their boat sinks.

It's not "late stage capitalism" it's the NYSE (Score:3)

by SomePoorSchmuck ( 183775 )

This story is everything that's wrong with this civilization.

One of the most successful, profitable companies in human history is losing speculative value among speculative gambling bookies because it continues to make lots of tangible profit on its tangible products/services, but it isn't metastasizing aggressively enough in the speculative-growth nascent nation-state way that gives the financier-bookie class the morning jollies.

Re: (Score:2)

by drinkypoo ( 153816 )

It's both things of course.

Rapid trading should never have been allowed, it makes the market a game.

The probable best solution is a fee on trades, but the big brokers all do HFT so they are against it.

Shut up (Score:2)

by locater16 ( 2326718 )

If I were Apple I'd hope these people sell. Apple does plenty of AI, they just don't call it "AI", and anyone braindead enough that they need "AI" spelled out for them like a 3 year old isn't a stock holder worth having, even for a purely profit driven corporation.

There is zero reason (Score:2)

by MpVpRb ( 1423381 )

...for Apple to be doing AI research

There are certain things men must do to remain men.
-- Kirk, "The Ultimate Computer", stardate 4929.4