News: 0178374524

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Bay Area Restaurants Are Vetting Your Social Media Before You Even Walk In (sfgate.com)

(Monday July 14, 2025 @11:20AM (msmash) from the how-about-that dept.)


Bay Area Michelin-starred restaurants are [1]conducting extensive background research on diners before they arrive, mining social media profiles and maintaining detailed guest databases to personalize dining experiences. Lazy Bear maintains records on 115,000 people and employs a guest services coordinator who creates weekly reports by researching publicly available social media information.

Staff study color-coded Google documents containing guest data before each service. SingleThread's reservation team researches social media, Google, and LinkedIn profiles for guests, where meals cost over $500 on weekends. General manager Akeel Shah told SFGate the information helps "tailor the experience and make it memorable." Acquerello has collected guest data for 36 years, initially handwritten in books. Co-owner Giancarlo Paterlini said their director of operations reviews each reservation for dining history and wine preferences to customize service.



[1] https://www.sfgate.com/food/article/data-deep-dives-bay-area-fine-dining-restaurants-20404434.php



Why???!?? (Score:5, Insightful)

by gurps_npc ( 621217 )

This sounds like a dystopian horror film.

Is there actually any benefit to the experience or is this some gen Z (sidenote, will we go to Gen A next?) idiot that thinks spying on people is required for good business?

Yes, having a waiter who knows you and is friendly makes for a better experience, but only if you know just about them.

I am so glad that my only real social media is slashdot.

Re: (Score:1)

by cayenne8 ( 626475 )

Yup this is creepy as shit....

Makes me happy, however, that I've never been on social media nor had SM accounts.

The importance of [1] "not being seen" [youtu.be].

[1] https://youtu.be/C-M2hs3sXGo?si=mlu8m2CxP65zAWSh

Re: (Score:1)

by nudnik72 ( 566126 )

See the Black Mirror episode "Nosedive" (S3E01). Apparently China has also implemented a Social Credit System that has been compared to this episode.

Re: (Score:3)

by Registered Coward v2 ( 447531 )

> This sounds like a dystopian horror film.

> Is there actually any benefit to the experience or is this some gen Z (sidenote, will we go to Gen A next?) idiot that thinks spying on people is required for good business?

> Yes, having a waiter who knows you and is friendly makes for a better experience, but only if you know just about them.

> I am so glad that my only real social media is slashdot.

Per TFA,, the restaurant has been keeping notes on guests to better cater to them since pencil and paper days; this is just an expansion of that process. This is a higher end restaurant whose clientele is likely to expect personalized service, just as when they shop at a boutique that caters to their tastes; and the boutique no doubt keeps a notebook on their high value clients as well to better serve them and keep them happy and opening their wallet.. We are at the point where if you don't want people loo

Re: (Score:2)

by q_e_t ( 5104099 )

> the restaurant has been keeping notes on guests to better cater to them since pencil and paper days; this is just an expansion of that process.

In what way is what I post on X, Facebook or Slashdot and a restaurant harvesting likely to enhance my dining experience? In fact if I knew they were doing it, it would do the opposite. It would also be the last time I went there.

> the boutique no doubt keeps a notebook on their high value clients as well to better serve them and keep them happy and opening their wallet

Related to what they've been doing in the restaurant, not on social media. And even then, in many countries, it might be dubious on GDPR grounds.

> We are at the point where if you don't want people looking you up, stay off of social media under your real name.

Sorry, but a restaurant still has no business checking my social media.

Why Narcissists?!?!? Why?? (Score:2)

by geekmux ( 1040042 )

> This sounds like a dystopian horror film.

> Is there actually any benefit to the experience or is this some gen Z (sidenote, will we go to Gen A next?) idiot that thinks spying on people is required for good business?

Let’s just clarify something first. For the decades of targeted sales and marketing that existed before social media junkies started bitching about how their addiction to narcissism makes them unfairly vulnerable, this practice was simply called “data mining”. Or “intelligence”.

Only in the nonsensical era of social media mass addiction do we assume a rabid narcissist who simply can’t stop talking about themselves online could somehow be labeled as a victim of “spy

Re: Why???!?? (Score:2)

by newcastlejon ( 1483695 )

Personally if I owned a restaurant I would want to keep out anyone who takes pictures of their food and posts on instagram. There's a big difference between customers who have influence and self-styled "influencers"; both expect special treatment but there's nothing to be gained by giving it to the latter.

Re: (Score:2)

by hdyoung ( 5182939 )

This is not about personalizing the experience. Theyre just spinning it that way. This is for their own protection. Michelin starred restaurants are basically celebrities, and theyre gonna be targets for malicious actors who want to cause reputational damage for their own benefit. The last person a Michelin starred restaurant wants as a customer is Johnny Somali, and theyre within their rights to refuse service.

Re:You could have at least (Score:2)

by ArchieBunker ( 132337 )

Read the whopping two paragraphs.

Acquerello has collected guest data for 36 years, initially handwritten in books

So nothing new except for knee jerk social media=bad.

No thanks (Score:3)

by bagofbeans ( 567926 )

It's still surveillance and analysis. No thanks.

Re: (Score:1)

by registrations_suck ( 1075251 )

Why have social media that you don't expect people to look at?

Re: (Score:2)

by bagofbeans ( 567926 )

You mean the social media that's locked down for friends and family only?

Re: (Score:1)

by registrations_suck ( 1075251 )

Yes

Re: (Score:2)

by q_e_t ( 5104099 )

It's locked down.

Re: (Score:2)

by Archangel Michael ( 180766 )

Privacy is an illusion at best. Your data is already public. Already exposed.

That nobody cares about you enough to DOX you ... yet isn't "privacy" it is obscurity.

Nope (Score:1)

by registrations_suck ( 1075251 )

Like many of the denizens of this site, I don't have "social media", so good luck with that.

Besides which, I always make reservations with a fake name, so doubly so.

Re:Nope (Score:4, Funny)

by Too Late for Cool ID ( 1794870 )

No $500 soup for you!

Re: (Score:2)

by pjt33 ( 739471 )

Unreasonable is right, because unless they ask you for your usernames when you make the reservation there's no guarantee that they're even researching the right person.

Re: (Score:1)

by registrations_suck ( 1075251 )

What kind of privacy violation is involved when you post shit online so people can look at it, and then....you know....people look at it?

Re: (Score:2)

by Vlad_the_Inhaler ( 32958 )

Even reading the second half of the summary was sufficient to understand that.

In my case I don't have a social media presence and am not prepared to shell out $500 * for a meal so it's "other people's lives".

* - $500 US, I've been to Jamaica and (years previously) Hong Kong. 500 of their dollars would be more acceptable.

Sensationalism reporting (Score:4, Interesting)

by TWX ( 665546 )

This is sensationalism reporting. I would be very surprised if anyone who buys a $500-a-plate meal even reads this site.

When you're paying what's frankly ridiculous money for a meal then it's not the meal you're paying for, it's the whole experience from the moment you enter their establishment until you're walking out. It makes sense that a business catering to that sort of 'experience' is keeping records, you're their cash-cow, you're spending unnecessary money on a luxury experience and they want to do whatever they can to give you the experience sufficient for you to come back, and that means personalizing it for you, both to cater to what they know you want from dining, plus making it fit in to your greater life.

It sounds like the majority of what they're doing here is transitioning from paper records to electronic records, and cross-referencing to that which you as a customer are already vanity-publishing.

Re: (Score:2)

by Archangel Michael ( 180766 )

Bonnie Blue it is!!!!!

Re: (Score:2)

by bickerdyke ( 670000 )

I'm not an expert in that field, but I dare to say that escort services for people who pay $500 for dinner have long left that price mark behind.

Narcissistic Filtering. (Score:2)

by geekmux ( 1040042 )

Quite frankly, I do believe this is sensationalism that has in fact gone wrong. The sensationalism of narcissism.

If Michelin-rated restaurants didn’t have to do this in the past and they now feel obligated to, then it’s likely more a move to filter out certain unfavorable clientele they don’t wish to deal with.

The Michelin star, is what should be filling seats. If it IS and you’re forced as an owner/operator to do this extra step, then we know what the hell the real story is. They

Game it (Score:1)

by registrations_suck ( 1075251 )

Having read the actual article, I would totally game their approach by making a fake social media profile and manipulating them to the greatest degree possible, for the purpose of getting the cost-free special treatment that they seem to want to provide.

Re: (Score:2)

by DarkOx ( 621550 )

Obviously giving away that kind of service to some 'deserving' clients is a pure marketing move. Its not like they are keeping it a secret they did that. In fact it would not surprise me if some agent of theirs put the idea for the article in the reporters ear and said and you know such and such would have good anecdote to fit into it. That is how the sausage is made in the hospitality industry.

You might get away with scamming them but, it would also be nice click bait story for some dining rag to bust y

Re: (Score:2)

by Targon ( 17348 )

There is nothing free about the meals, but if people post about their experiences when going out for a meal, including how good or bad the service was, what mistakes were made, that the food was "bland" as a reason for giving a lower review, then it makes sense that those providing a high end dining experience will want to know about this stuff to provide the best possible experience. For a $500 meal, you'd expect nothing less than EVERYTHING being superb, and that means making sure that things that bothe

Re: (Score:2)

by Registered Coward v2 ( 447531 )

> Having read the actual article, I would totally game their approach by making a fake social media profile and manipulating them to the greatest degree possible, for the purpose of getting the cost-free special treatment that they seem to want to provide.

I suspect, given they have been doing this for years, they are smart enough to weed out those trying to game the system; and if you drop enough money not really care because their system is working, i.e. getting you to spend lots of money at their restaurant. Case in point. I had a friend complain that some customers were gaming the loyalty system to get extra rewards points. When I asked him how much did that cost him per year, and he said a few hundred dollars; and how much has their spend gone up sinc

The Bear (Score:2)

by Dan Posluns ( 794424 )

This is a big thing in the Hulu show The Bear, not necessarily the social media aspect, but finding ways to treat your customers with surprises that make the dining experience more personal and memorable. They even have a "surprise budget" for exactly this kind of thing. It's shown in a very positive light; people LOVE being surprised with an experience the staff overheard them expressing they regretted not having. I wouldn't be surprised if the show is what gave the idea to some of these restauranteurs.

Per

Re: (Score:2)

by pjt33 ( 739471 )

> it's people who work at a small business looking at the social media YOU chose to make public

Or the social media that someone with a similar name chose to make public. Whether or not it's Orwellian for a company to process personal data about me which I didn't provide directly to that company, it's objectionable because receiving the data from the subject is the strongest guarantee that it's actually data about that subject, and searches based on nothing more than the name can be a strong guarantee of error

Broader issue (Score:2)

by PuddleBoy ( 544111 )

I could be wrong, but this seems to touch on the larger issue of 'let's do it because we can, not because we should'.

This seems to be a mindset that is rampant these days. Someone comes up with a clever idea and everyone just leaps on it. (ChatGPT, 'filters', AI companions, deep and wide data mining, etc.) Seems to me a mindset that comes from greed, fear of being left behind, fascination with the newest shiny object, a search for self reassurance, etc. None of those seem like motivations that lead to a mor

Creepy (Score:2)

by akw0088 ( 7073305 )

I assume they aren't asking soccer mom Karen how her kids game went. But more scoping for who has money and providing preferential treatment to those who do.

Re: (Score:2)

by TWX ( 665546 )

> I assume they aren't asking soccer mom Karen how her kids game went.

No, they aren't.

But if say, Madonna's daughter comes in, they might well ask her about how the 'season' is going, as she spends time in various parts of the world that nepotism has granted her access to, or if one of Bill Gates' offspring comes in, to ask how things are with the foundation that their now-divorced parents ran, or they might use what they've read to specifically steer-clear of topics that could cause offense.

Vetting (Score:2)

by gary s ( 5206985 )

IF your properly secure your socials they have no access. If your just an ass and give negative reviews for like maybe you dont need to eat at these restrauants. Note sure how they are going to even know who I am, I cant say I have had more than 1 or 2 reservations in the last 40 years.

shit tipper mark spit in food! (Score:2)

by Joe_Dragon ( 2206452 )

shit tipper mark spit in food!

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Pulitzer prize