Max Changed Back To HBO Max (variety.com)
- Reference: 0178322458
- News link: https://news.slashdot.org/story/25/07/09/2317211/max-changed-back-to-hbo-max
- Source link: https://variety.com/2025/tv/news/hbo-max-returns-max-name-change-1236450130/
> The switch had been anticipated to take place sometime this summer, but Warner Bros. Discovery hadn't revealed an exact day for the reversal until now. The timing is key: Execs wanted to restore the "HBO Max" name prior to next week's Emmy nominations announcement on July 15.
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> The decision to turn "Max" back into "HBO Max" was [2]first announced in May, timed to Warner Bros. Discovery's upfronts presentation. At the time, WBD said in a press release that "returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach -- leaning heavily on consumer data and insights -- to best position itself for success."
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> The streamer launched as HBO Max in 2020, but then WBD opted to excise HBO from the streamer's name in 2023, changing it to just "Max." (HBO and Max continued to compete under one "HBO/Max" label for industry awards; for next week's Emmy noms, they can once again just be called "HBO Max.")
The streaming giant put out [3]a marketing spot announcing that the change was done.
[1] https://variety.com/2025/tv/news/hbo-max-returns-max-name-change-1236450130/
[2] https://entertainment.slashdot.org/story/25/05/14/1618216/hbo-maxes-out-on-rebranding
[3] https://www.youtube.com/watch?v=T6eiW1bYIsQ
wonderful (Score:2)
I'm still going to cancel my sub for 75% of the year.
News flash (Score:2)
HBO Max has been rebranded as HBO Max Headroom.
Re: (Score:2)
I loved that loved that loved that show!
Max fluff (Score:2)
> boldly iterating its strategy
...by going back to the way things were.
Have you ever wondered why they even bother to write these press releases? Today's politicians pretty much just say, "Screw you; deal with it!" and it doesn't seem to make a lick of difference.
Resume driven development (Score:2)
Somebody put together this marketing push and put it on their resume and got a nice big promotion or a new job out of it leaving behind a mess for somebody else to clean up.
Because we are always at each other's throats and always fighting and jockeying for position we can't leave anything well enough alone. We all have to have accomplishments so that we can move on to the next job because you can't stay in one place anymore. Otherwise the layoffs come for you someday.
So you get resume driven develop
Rebranding was not a good idea (Score:2)
On average, HBO Max series are much better than Netflix series.
We associate HBO Max with quality series, and therefore changing the name from "HBO Max" to something else is not necessarily very relevant.
Waste of money (Score:2)
And someone out there who is billed as a marketing genius came up with the idea for the original rebrand.
Re: (Score:3)
Nuh-uh! They can raise the price now, because you'll be getting Max *and* HBO!
Re: (Score:2)
If I go to [1]Max [www.max.se] I expect hamburgers, not questionable entertainment.
[1] https://www.max.se/
HBO execs had problem developing short app name (Score:2)
> And someone out there who is billed as a marketing genius came up with the idea for the original rebrand.
The rebranding is probably money well spent. Despite being a user for a number of years, when I see "MAX" my first thought is "Cinemax" not "HBO". My second thought immediate follows, "No, wait, it's 'HBO' for some reason. WTF, was 'HBO' not a good candidate for a short app name?".