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Google Ends Recipe Pilot That Left Creators Fearing Web-Traffic Hit (msn.com)

(Thursday July 03, 2025 @05:30PM (msmash) from the change-of-heart dept.)


An anonymous reader shares a report:

> Google has [1]ended tests of a feature that would have let users open a snapshot of cooking-recipe content directly in web search results -- a welcome development for creators and food bloggers who were concerned about eroding traffic to their sites.

>

> In recent months, Alphabet-owned Google has tested Recipe Quick View, which showed some food bloggers' content in search. The company framed the feature as an attempt to help users determine whether they are interested in a recipe before visiting a website. But some bloggers said they feared that the product would keep users from clicking through to their sites, depriving them of traffic and ad revenue.

>

> Google on Tuesday confirmed it ended the trial.



[1] https://www.msn.com/en-in/money/news/google-ends-recipe-pilot-that-left-creators-fearing-web-traffic-hit/ar-AA1HPqma



Ease of use v. Advertising (Score:3)

by cfulmer ( 3166 )

Anybody who's looked up recipes online recently knows that they're being used mainly as a way to serve you ads. Before the recipe is a bunch of ad-ridden prose about the recipe itself, with some pictures. Then, at the bottom of the page is the recipe. Google was making the content more easily available, but destroying the ad revenue.

I hate recipe sites (Score:2)

by shadowwynd ( 6310460 )

I want the recipe. Sometimes the recipe has a "print" button that helps. I don't want the blogger's life history. I don't want to know about their childhood trauma or their gym sock collection or how they grew up on a tuna barge outside Okinawa learning ninjitsu. I don't want to know how much they draw inspiration from the Croissy-sur-Seine region of France and how they got the idea for using cinnamon in this recipe from a vision from their long-dead aunt Ethel. Give. Me. The. Recipe.

Re: I hate recipe sites (Score:2)

by paul_engr ( 6280294 )

YUP

Re: (Score:2)

by caseih ( 160668 )

A hundred times this. I'd have welcomed Google's feature. Maybe there's a firefox add-on to remove the cruft and just show the recipe plus the basic instructions. If I want the cooking channel experience I'll watch the cooking channel.

Re: (Score:2)

by caseih ( 160668 )

Guess I should have just looked. There are a whole host of add-ons to quickly extract recipes from common recipe sites. I'll have to give it a try!

I'm on the fence for this one (Score:1)

by paul_engr ( 6280294 )

Nobody gives a fuck about your nonna's antique whatever, fuck you recipe writers. You're not getting paid by the word

Links are good (Score:2)

by MpVpRb ( 1423381 )

Copying content is bad

Yes, I know that copying may be convenient, but creators depend on page views

Obviously your filters are throwing away mail from Randal. :-)
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