News: 0176994025

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Meta's New Tech Wants You Using Phones in Theaters

(Thursday April 10, 2025 @11:00AM (msmash) from the how-about-that dept.)


Meta is partnering with Blumhouse to launch "Movie Mate" technology that encourages moviegoers to [1]use their phones during theatrical screenings , beginning with an April 30 showing of "Megan" at Blumhouse's "Halfway to Halloween Film Festival." According to Variety, the system enables viewers to chat with a Megan-themed AI chatbot, answer trivia questions, and access behind-the-scenes information while watching the film in theaters.



[1] https://variety.com/2025/film/news/meta-second-screen-theater-tech-m3gan-rerelease-1236364712/



Permanent bans from the theater are needed (Score:5, Insightful)

by Flentil ( 765056 )

Nip this in the bud, or the movie theater experience is over. This should not be accepted and ignored.

Re: Permanent bans from the theater are needed (Score:2)

by devslash0 ( 4203435 )

Perhaps that's what theaters / cinemas need - the last nail in the coffin. Let them die peacefully to see the errors of their ways.

Re: (Score:3)

by sg_oneill ( 159032 )

I just dont understand Meta. Do they scour the world for the weirdest fucking antisocial people ever to make decisons for them?

"Hey lets throw 50 billion at VR and this shitty incomplete clone of second life that nobody wants"

"Lets make it harder to have a sequential conversation with friends in our social network"

"What the people REALLY want is more phones in movie theatres?"

Like , what absolute backwards-pants wearing bowtie owning wingnut thinks this is a good way to live?

Between this... (Score:1)

by Anonymous Coward

...and ghetto ass Negros talking incessantly during movies, that will be it for cinema.

Re: (Score:2)

by nightflameauto ( 6607976 )

> Nip this in the bud, or the movie theater experience is over. This should not be accepted and ignored.

The fact this shit was even a thought in some market genius's brain is a sign that the theater experience is already over. This shouldn't happen, at all. But there are folks who can't experience anything without filtering it through their phone, and it's bound to invade every area of life.

Going for gold (Score:4, Funny)

by MpVpRb ( 1423381 )

..in the olympics of bad ideas

This is multitasking taken to a pathological extreme

Should have called it "Movie Check Mate" (Score:2)

by fleeped ( 1945926 )

Implement this and game over for theaters

That is a sure way to keep me out of the theater (Score:2)

by gumbright ( 574609 )

100% terrible idea. How about also yelling at the screen and discussing topics of the day with others while the movie is running?

Re: (Score:2)

by OrangeTide ( 124937 )

At least nobody needs a scammy app for that

Focusing (Score:5, Insightful)

by Calydor ( 739835 )

Let's face it; we're the last generation able to actually sit down and focus on One Thing for an extended period of time.

Re: (Score:2)

by plate_o_shrimp ( 948271 )

Speak for yourself. I lost about the last of my attention span about 10 years ago, and I'm old enough to remember (as an adult) "Hey! Hang up the phone! I'm online!"

No (Score:2)

by weeboo0104 ( 644849 )

Nobody needs this in theaters. The last 2 theater experiences we had we marred by the ripped seats we had picked online before getting to the theater, the garbage from the previous movie still in unused seats when the movie started, and the interruption of concessions workers coming in after the previews during the opening scenes of the movies to serve people too lazy to stand in line and get their overpriced snacks before the movie started.

We just don't watch new movies anymore. What's the point? They a

No (Score:1)

by MasterLock ( 581630 )

That is all.

Most Theaters Banned Phones, though (Score:3)

by pimpsoftcom ( 877143 )

The last theater I went into had explicitly banned phones because they created light during the movie and were a distraction for other moviegoers to the point where they literally set up a system where they would kick out people who had their phones out in the middle of the movie.

So I don't think the theaters themselves will like this much and if they try to get them with the idea of more revenue this way it's just going to backfire I suspect, Because I would never want to go to a movie theater where we had to use our phone for something; people go to these places to get away from all that.

What a stupid idea! (Score:2)

by sentiblue ( 3535839 )

Since the beginning of time, theaters are supposed to be quiet so that everybody can hear the movie. Now we're going to ask AI in the theater to get information on things we're already seeing on the screen. Theaters will be a flea market and nobody can tell anybody else to be quiet.

Just simplify it (Score:2)

by ItsJustAPseudonym ( 1259172 )

Go to the theater, and watch the movie on your phone.

Or maybe stay at home and watch the movie on your phone, and have someone sell you expensive popcorn and drinks for the full experience.

Yeah, this is a hard "no".

The (Score:1)

by Djdatlondon ( 1294024 )

sheer level of stupidity of the human race at this point in time just astounds me. Back in the 80's when this computer technology was all new to me I had high hopes for the future. But now it has become clear that, Of course, It has been twisted into something so unreal I could never have imagined it would turn out this way. Mankind could have used this to so much more. Instead they used it for profit. Greed is the scourge of this planet. And for what? You can't take it with you.

DO NOT WANT (Score:2)

by JustAnotherOldGuy ( 4145623 )

See title. If you use your phone in a theater you deserve to be dragged outside and stomped.

And honestly, who goes to theaters any more? Theaters basically died during Covid and I haven't been to one in years.

Let's just get this this over with (Score:2)

by Arrogant-Bastard ( 141720 )

I live within walking distance of a movie theater and haven't set foot in the place in 15 years -- for all the same reasons that come up here every time the movie experience is discussed. I wouldn't go now unless I was paid, and paid well . It's miserable.

So yes, let's deploy this. And let's deploy the next stupid idea, and the next one, and the next one, until finally we put this entire ecosystem out of its misery.

And while of course the megaplexes are disposable, let's save the old movie houses, t

Cinema doing that gets avoided by me (Score:1)

by azander ( 786903 )

I go to the Movie Theater / Cinema to watch a movie. I don't want to interact with anything but the movie.

If others interfere with my enjoyment, I will take it out on the establishment for not enforce the no phones rules. To do this I will hurt them where it hurts most, their income. I will avoid them. I will ask my friends to avoid them. I will tell anyone who will listen to avoid them.

Enshitification (Score:2)

by darkain ( 749283 )

Oh fuck off already

Let's throw this (Score:2)

by RitchCraft ( 6454710 )

Let's throw this shit at the wall and see if it stinks.

The theater experience can still happen! (Score:3)

by TheMiddleRoad ( 1153113 )

The theater experience can still happen, but only rarely.

I saw Freaky Tales at the Grand Lake in Oakland. A packed house. An excited crowd. I saw no cell phones during the film. The audio was terrible. The popcorn was too salty. The soda was from a local brand. The vibe was awesome and made a fun film far more fun.

Watch Pixar films in Emeryville, where the Pixar employees see their own films and cheer during the credits.

Go to the local midnight Rocky Horror Picture Show viewing.

You're probably not going to get a great experience watching Deadpool 4, though, no matter where or when.

Die! (Score:2)

by sizzlinkitty ( 1199479 )

I go out of my way to specific theaters that kick out people who use their phones and don't allow children. Anything that can distract from the experience is a deal breaker for me. This will be how movie theaters die...

Is this succinct enough? (Score:2)

by irving47 ( 73147 )

Get fucked.

Fight Fire With Fire (Score:1)

by zenlessyank ( 748553 )

[1]https://www.phonejammer.com/ [phonejammer.com]

Fuck'em and feed'em fish heads.

[1] https://www.phonejammer.com/

Somewhere in suburban Honolulu, an unemployed bellhop is whipping up a
batch of illegal psilocybin chop suey!!