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LG Ceases XR Product Efforts (uploadvr.com)

(Wednesday March 19, 2025 @11:30PM (msmash) from the end-of-road dept.)


An anonymous reader shares a report:

> LG has [1]ceased its XR product commercialization efforts, it confirmed, though will still continue long-term R&D.

>

> The news of LG ending its XR product plans was first reported by South Korean news outlet The Bell, citing an industry source. In a statement given to the outlet, LG confirmed the claim but clarified that it will still continue long-term XR research and development.

>

> According to The Bell, LG took the decision because it believes the XR market isn't growing as quickly as it expected, and it wants to focus more on heating, ventilation, air conditioning (HVAC) and robotics.



[1] https://www.uploadvr.com/lg-ceases-xr-product-efforts-will-still-continue-r-d/



XR? (Score:4, Insightful)

by Anonymous Coward

Would be nice if TFS would give a hint as to what this is, exactly.

Re: (Score:2)

by Hadlock ( 143607 )

Some kind of VR goggle partnership with meta that was announced a year ago, apparently

Re: (Score:1)

by j235 ( 734628 )

So XR means VR? Could you elaborate?

Re: (Score:2, Informative)

by Hadlock ( 143607 )

I didn't click through past the headline. It's a dead product so probably not worth investigating further

Re: (Score:3)

by Luthair ( 847766 )

I read the article earlier and it also provides no definition or explanation as to what XR was.

Linked article says absolution nothing (Score:3)

by caseih ( 160668 )

Must have been written by AI. I actually went to go read the article since I have no idea what XR is. And to my non-surprise the article didn't say either.

Re: (Score:3)

by test321 ( 8891681 )

"Extended Reality" apparently. Meant to be a common word for Virtual reality (VR) and Augmented Reality (AR).

XR=Extended Reality (Score:3)

by GrumpySteen ( 1250194 )

Not that the summary or linked article explain anything. [1]Here's the wikipedia page on it [wikipedia.org]

[1] https://en.wikipedia.org/wiki/Extended_reality

Now tell the folks at home... (Score:2)

by h33t l4x0r ( 4107715 )

What XR is.

I googled it (Score:2)

by rsilvergun ( 571051 )

It's VR. I guess some dumbasses decided to give it a bigger name. I think it's supposed to cover augmented reality and virtual reality but whatever.

If the article didn't suck so much this would actually be pretty big news. Having a major player like LG dropping out of the VR market to focus on AI bullshit is huge. It also seems kind of stupid. Don't get me wrong VR is a dead end since a substantial portion of the population can't use it either do the motion sickness or various eye problems, the latter o

Re: (Score:2)

by abulafia ( 7826 )

The money in AI is going to come from manipulating people.

Advertising 2.0. Kids are going to grow up talking to Teletubbies, who will recommend all sorts of things they need.

But this:

Apple is selling a $10,000 m4 Macintosh pro it's got about maybe $500 worth of hardware in it.

Is way off. Show me another machine with half a terabyte of RAM addressable by the GPU for twice that cost. Whatever anyone thinks of the LLM nuttiness, it is selling hardware, an

make sure not to say what acronym means (Score:1)

by XaXXon ( 202882 )

wtf does xr mean?

I say it's Xenomorph Redundancy ... (Score:4, Funny)

by 602 ( 652745 )

and I say the hell with it. (with apologies to E.B. White).

VR and all related tech... (Score:2)

by MpVpRb ( 1423381 )

...are great research projects

But, they are long term research projects with no guarantee of success

The problem is hard, really, really hard and even those who believe it's hard will be surprised as they discover new reasons why it's hard

">So what is The Big Difference(tm) that make file streams
>so much better than directories and so much different?

I'll talk really slowly."

- Linus Torvalds