Morgan Stanley Cuts iPhone Shipment Forecast on Siri Upgrade Delay, China Tariffs
(Wednesday March 12, 2025 @12:54PM (msmash)
from the broader-implications dept.)
- Reference: 0176694947
- News link: https://apple.slashdot.org/story/25/03/12/1416206/morgan-stanley-cuts-iphone-shipment-forecast-on-siri-upgrade-delay-china-tariffs
- Source link:
Morgan Stanley has reduced its iPhone shipment forecasts after Apple [1]confirmed the delay of a more advanced Siri personal assistant , dampening prospects for accelerating phone upgrades. The investment bank now predicts 230 million iPhone shipments in 2025 (flat year-over-year) and 243 million in 2026 (up 6%), down from previous estimates.
An upgraded Siri was the most sought-after Apple Intelligence feature among prospective buyers, according to the bank's survey data. "Access to Advanced AI Features" appeared as a top-five driver of smartphone upgrades for the first time, with about 50% of iPhone owners who didn't upgrade to iPhone 16 citing the delayed Apple Intelligence rollout as affecting their decision. The firm also incorporated headwinds from China tariffs in its assessment, noting Apple is unlikely to fully offset these costs without broader exemptions.
[1] https://apple.slashdot.org/story/25/03/07/1833202/apple-delays-more-personalized-siri-apple-intelligence-features
An upgraded Siri was the most sought-after Apple Intelligence feature among prospective buyers, according to the bank's survey data. "Access to Advanced AI Features" appeared as a top-five driver of smartphone upgrades for the first time, with about 50% of iPhone owners who didn't upgrade to iPhone 16 citing the delayed Apple Intelligence rollout as affecting their decision. The firm also incorporated headwinds from China tariffs in its assessment, noting Apple is unlikely to fully offset these costs without broader exemptions.
[1] https://apple.slashdot.org/story/25/03/07/1833202/apple-delays-more-personalized-siri-apple-intelligence-features
and Tesla? (Score:2)
by methano ( 519830 )
Morgan Stanley has a price target on Tesla north of $400. So take what they say with a grain of salt.
Re: (Score:2)
I do not know of anyone who does. But banks and investors who are invested in AI probably want it. After all, more AI means Apple and other companies must purchase cloud hardware and software for AI.
Re: (Score:2)
> people actually want that shit?
This was gonna be my question. Is AI a driver of a big enough portion of people to actually impact potential sales, or is Morgan Stanley doing their polling through some specific group that just happens to be tapped into the AI Prophet bullshit stream so thoroughly that they believe current-gen AI is the game changer we keep hearing it's going to be?
Frankly, I don't "upgrade" phones until I break my old one anymore. Granted, I'm clumsy as shit, so need a new one about every three to four years when the old