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Apple Pulls iPhone 16 Ad Showing Off 'More Personal Siri' (macrumors.com)

(Monday March 10, 2025 @06:50PM (msmash) from the amateur-hour dept.)


Apple has [1]pulled an iPhone 16 ad featuring a "more personal Siri" after [2]delaying Apple Intelligence features originally planned for iOS 18. The now-private video starred actor Isabella Ramsey demonstrating contextual awareness capabilities. Apple stated the delayed features, including personal context and improved app integration, will release "in the coming year," while Bloomberg reports some Apple AI staff believe these features might be completely rebuilt.



[1] https://www.macrumors.com/2025/03/10/apple-pulls-iphone-16-ad-more-personal-siri/

[2] https://apple.slashdot.org/story/25/03/07/1833202/apple-delays-more-personalized-siri-apple-intelligence-features


Will this allow you to build (Score:2)

by fredrated ( 639554 )

an insular personal bubble?

Re: (Score:2)

by dohzer ( 867770 )

No, but it will allow you to purchase one.

Wait till next year to upgrade. (Score:2)

by SeaFox ( 739806 )

Isn't AI supposed to be the headlining feature of the iPhone 16? It's all I hear Snoop Dogg and Patrick Mahones talk about on their ads.

If that's gone there really is no reason to buy a new iPhone this year. Wait till the 17 comes out for (maybe) more reasons, or at least to get the 16 at not-the-latest-model pricing.

All that glitters has a high refractive index.