News: 0176624339

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Amazon Tests AI Dubbing on Prime Video Movies, Series (aboutamazon.com)

(Wednesday March 05, 2025 @10:50PM (msmash) from the no-longer-lost-in-translation dept.)


Amazon has launched a pilot program testing " [1]AI-aided dubbing " for select content on Prime Video, offering translations between English and Latin American Spanish for 12 licensed movies and series including "El Cid: La Leyenda," "Mi Mama Lora" and "Long Lost." The company describes a hybrid approach where "localization professionals collaborate with AI," suggesting automated dubbing receives professional editing for accuracy. The initiative, the company said, aims to increase content accessibility as streaming services expand globally.



[1] https://www.aboutamazon.com/news/entertainment/prime-video-ai-dubbing-english-spanish


why pay professionals (Score:2)

by OrangeTide ( 124937 )

When you can run a shitty computer program that does an unsatisfactory job? It only costs thousands of GPUs and a few megawatthours.

Re: (Score:2)

by OrangAsm ( 678078 )

Ay, ay, ay, mi madre! No hay signo de exclamación invertido!"

"increasing content accessibility" (Score:2)

by marcle ( 1575627 )

In other words, why hire more translators?

Re: (Score:1)

by outsider007 ( 115534 )

Translators need to accept the reality that their jobs are going away. If they all lived in a swing state they might be able to fuck with the rest of us like the coal miners did, but they don't.

New Normal (Score:2)

by TwistedGreen ( 80055 )

Text-to-speech is improving, but really... I guess they think if they do it enough people will just accept it. Weird AI dubbing with incongruous and inconsistent intonation, occasional bad pronunciation, but it costs almost nothing? Sure, why not.

I know a guy who actually listens to entire computer-narrated books on Google Books, and no he's not blind. So I guess people can actually learn to listen to stuff like that...

Re: (Score:2)

by rsilvergun ( 571051 )

So my guess is that they're having one or two people do the voice intonation and then letting the AI change out the voices so that they can have fewer actors and actresses. You can pretty easily find software now that can make your voice sound like anything or anyone.

Re: (Score:2)

by jacks smirking reven ( 909048 )

> Weird AI dubbing with incongruous and inconsistent intonation

You ever heard that man play the accordion? He's got great intonation!

AI content is old hat. AI audience is where it's a (Score:1)

by RightwingNutjob ( 1302813 )

Then while the bots are busy doing the circle jerk,

Us normal people might have time for some real work.

Cuz the bills will never pay themselves.

And groceries don't magically materialize on supermarket shelves.

Improvement (Score:2)

by Sean Clifford ( 322444 )

Better than no cloud captioning or dubbing at all....mostly for those blancos ricos que no tienenen un corazon. Y que no hablan otro idiomas pero Ingles. Bastardos ricos.

Gee golly, gonna go so swell (Score:1)

by Tablizer ( 95088 )

"Luke, I am your pencil sharpener!"

Riiight (Score:2)

by Slashythenkilly ( 7027842 )

The only way this is going to work is to have dedicated interpreters who understand and speak the language with all the idioms, customs, and meaning. AI is nowhere near that. I cant even get a decent movie summary yet.

Restaurant package, not for resale.