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Apple Offers iPhone Discounts in China as Competition Intensifies (reuters.com)

(Thursday January 02, 2025 @05:00AM (msmash) from the whatever-floats-the-boat dept.)


Apple is [1]offering rare discounts of up to 500 yuan ($68.50) on its latest iPhone models in China, as the U.S. tech giant moves to defend its market share against rising competition from domestic rivals like Huawei. From a report:

> The four-day promotion, running from Jan. 4-7, applies to several iPhone models when purchased using specific payment methods, according to its website.

>

> The flagship iPhone 16 Pro with a starting price of 7,999 yuan and the iPhone 16 Pro Max with a starting price of 9,999 yuan will see the highest discount of 500 yuan. The iPhone 16 and iPhone 16 Plus will receive a 400 yuan reduction. The discounts come as consumers remain cautious with spending amid China's slowing economy and deflationary pressures, with the country's consumer inflation hitting a five-month low in November.



[1] https://www.reuters.com/technology/apple-offers-iphone-discounts-china-competition-intensifies-2025-01-02/



Which is it? (Score:2)

by dwater ( 72834 )

Is it due to domestic competition, or consumers remaining cautious due to supposed economic pressures?

Imo, Apple has lost a lot of its lustre. Some will still buy just because it's Apple or they're locked into that ecosystem, but the number of such people are dwindling because Apple products just aren't significantly better, if at all. Many of the apps Chinese people use are essentially the same, and potentially better on non-Apple platforms if they're one of the prolific "mini-programs" which are usually u

Re: (Score:2)

by AmiMoJo ( 196126 )

The Chinese government banned Apple products for government employees on security grounds.

if you can "discount" it there... (Score:2)

by Vomitgod ( 6659552 )

why not everywhere?

Re: (Score:2)

by ClueHammer ( 6261830 )

because we live is a Money-centric society... lowering prices everywhere would lower profits way to much

If you wait long enough, it will go away... after having done its damage.
If it was bad, it will be back.