News: 0170260973

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The Newest Feature in the Microsoft Store is More Ads (arstechnica.com)

(Friday February 03, 2023 @05:40PM (msmash) from the up-next dept.)


If your main problem with the Microsoft Store is that you get too many relevant results when you search for apps, good news: Microsoft is [1]officially launching Microsoft Store Ads , a way for developers to pay to get their apps in front of your eyes when you go to the store to look for something else. From a report:

> Microsoft's landing page for the feature says the apps will appear during searches and in the Apps and Gaming tabs within the app. Developers will be able to track whether and where users see the ads and whether they're downloading and opening the apps once they see the ads.

>

> Microsoft also provided an update on the health of the Microsoft Store, pointing to 2022 as "a record year," with more than 900 million unique users worldwide and "a 122% year-over-year increase in developer submissions of new apps and games." The company launched a "pilot program" of the Microsoft Store Ads back in September of 2022, and the look of the ads doesn't appear to have changed much since then. Ads will be served to Microsoft Store users on Windows 10 and Windows 11 and are only available to developers who have already published their apps to the store.



[1] https://arstechnica.com/information-technology/2023/02/the-newest-feature-in-the-microsoft-store-is-more-ads/



Re: (Score:2)

by SniffTheGlove ( 1261240 )

No, Microsoft has an Ads store!

Flood it and see what you get. (Score:4, Interesting)

by geekmux ( 1040042 )

The more the Ad Enterprise pushes ads to TRY and create revenue, the more those that PAY for that stupid shit will realize just how fruitless the expense actually is.

Marketing is one thing. Corrupt marketing is what we have today. It infects every aspect of our lives to a level that would make three-letter Government agencies jealous of the brainwashing capacity.

FUCK that bullshit. Time to make infectious online advertising pointless. We already question how and why companies waste millions on it. Time to make that effort actually worthless instead of merely a business expense.

hooo boy (Score:3)

by Slashythenkilly ( 7027842 )

Better get that Windows 11 now!

useful function vs business logic (Score:2)

by OrangeTide ( 124937 )

If this were the 1960's and I were writing a paper on search algorithms. I'd determine the quality of the algorithm by the speed and accuracy of the results. That's computer science and something most of us here are at least something familiar.

Business logic is where you present a feature to the user as if it were an ordinary operation like above. But you measure the results according to how much money shows up in your bank account that quarter.

Good news? (Score:2)

by Retired Chemist ( 5039029 )

I hope that is supposed to be sarcasm. What everyone needs, when they can't figure out which app will actually do what they need, ads for things that are completely irrelevant to their needs.

Enshittification (Score:2)

by matthewcharles2006 ( 960827 )

The rapid enshittification of all things digital continues unimpeded. (see: [1]https://pluralistic.net/2023/0... [pluralistic.net])

[1] https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

*Stretch* (Score:2)

by Kelxin ( 3417093 )

Just installed a nice fresh copy of windows 7...

Anyone? (Score:2)

by Dwedit ( 232252 )

Has anyone ever met someone who used the Microsoft Store?

Two hundred years ago today, Irma Chine of White Plains, New York, was
performing her normal housekeeping routines. She was interrupted by
British soldiers who, rallying to the call of their supervisor, General
Hughes, sought to gain control of the voter registration lists kept in
her home. Masking her fear and thinking fast, Mrs. Chine quickly divided
a nearby apple in two and deftly stored the list in its center. Upon
entering, the British blatantly violated every conceivable convention,
and, though they went through the house virtually bit by bit, their
search was fruitless. They had to return empty handed. Word of the
incident propagated rapidly through the region. This historic event
became the first documented use of core storage for the saving of registers.