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  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Bork ventures to the Middle of Lidl

(2026/01/29)


Bork!Bork!Bork! Lidl is a well-known purveyor of inexpensive groceries, random goods via the Middle of Lidl, and now… bork.

Spotted by an eagle-eyed Register reader, this branch of Lidl has a bit of bargain basement digital signage, judging by what is on the screen of the non-booting wallware.

The boot agent has a copyright datestamp of 2013; a challenging time for the chipmaker – Intel – but nothing compared to today's woes. Back then, the company was pushing its 4th-generation chips while belatedly realizing that tablets and smartphones, not desktop PCs, were the consumer future..

[1]

Digital signage not booting on wall of Lidl - Click to enlarge

2013 also marked the beginning of Brian Krzanich's tenure as CEO. Krzanich quit five years later, after some consensual hard rebooting with an Intel employee [2]came to light - the sort of thing companies frown upon, though it pales beside the company's subsequent strategic missteps under later executives.

It's fitting, then, to see this Intel era commemorated by Lidl with digital signage that won't boot. Something has clearly befallen whatever disk lurks behind the scenes. The message "An operating system wasn't found" isn't promising. And there's no keyboard for the recommended three-finger salute (Ctrl+Alt+Del) the stricken sign suggests.

[3]

Beyond its occasionally odd-sounding brand names, Lidl is famous for its 'Middle of Lidl' aisle (not to be confused with Aldi's Aisle of Dreams). The aisle contains whatever oddball items the company's buyers thought were a good idea at the time. It's hard not to imagine a time-expired digital sign appearing there, nestled among vacuum cleaners and pedal bins.

[4]

We've hidden some of the network information that might be of use to passing miscreants. After all, it would take mere moments to display something the retail giant would prefer not to see on its walls.

"Time for the checkout clerk to call tech support I guess," mused our reader, "unless they know how to disconnect any drive that doesn't have an OS installed."

[5]

Unexpected item in the signage area indeed. ®

Get our [6]Tech Resources



[1] https://regmedia.co.uk/2026/01/28/bork13.jpg

[2] https://www.theregister.com/2018/06/21/intel_ceo_brian_krzanich_quits_worker_relationship/

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aXs91xk8N3exCOs62g-90gAAAMM&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aXs91xk8N3exCOs62g-90gAAAMM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aXs91xk8N3exCOs62g-90gAAAMM&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[6] https://whitepapers.theregister.com/



RSW

Lidl by us has just rolled out the small digital price signs

Some can be seen flickering now and again and changing display

Looks like they don't like the freezers though, I wonder how long the battery last in each one?

Lazlo Woodbine

Aldi have had these e-ink price tickets for a couple of years now, they have specific signs for freezer displays, I suppose the electronics are a little better insulated

Swap out

Pete 2

> Lidl is a well-known purveyor of inexpensive groceries, random goods via the Middle of Lidl, and now… bork.

Not to worry. In a week they will have removed it all and replaced it with other tat you neither want nor need ... but will still buy, anyway

Re: Swap out

gv

What do you mean I don't need an arc welding torch?

Re: Swap out

MiguelC

Their tools are quite good quality and value, I've seen professionals using them

Re: Swap out

Doctor Syntax

Agreed. The hedge trimmer I got from there hasn't fallen apart, unlike the big name one I bought from a specialist DIY store which has also fallen apart so I couldn't take it back to complain

I was in a bowling alley last week and spotted the perfect Bork! Bork! Bork!

cyberdemon

Three Slushie machines all displaying very unhappy Raspbian boot screens, reporting filesystem corruption before hitting a watchdog and attempting to boot ad-infinitum. Which were most welcome in place of whatever eye-insulting graphics that the marketing department wanted. (the machines themselves worked fine). Ironically the Bork caught my eye enough to make me buy a slushie, which I later regretted when it tasted like saccharine and battery acid.

Sadly, I didn't have the confidence to snap a pic for El Reg, as it was very busy and the bar staff were looking decidedly grumpy.

Lots of folks are forced to skimp to support a government that won't.