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Tesla Full Self Driving subscription to rise alongside its capabilities

(2026/01/23)


Having confirmed Tesla will start charging $99 a month for supervised Full Self-Driving (FSD), CEO Elon Musk has told the faithful that the cost will rise "as FSD's capabilities improve."

Musk [1]revealed the plan on his social media mouthpiece, X (formerly Twitter), on January 23, a week after stating that the hands-free driving technology would shift from an $8,000 one-off payment to a subscription-only model in February.

Tesla [2]announced the change to a monthly subscription on January 14. It will shift to a subscription model for FSD on February 14, and Musk's post indicates the $99 per month fee will rise before long, though he did not give a date or amount, just saying it would happen as the technology gets better.

[3]

The electric vehicle maker is not averse to fiddling with price lists; the FSD feature reached a high of $15,000 in September 2022 before being reduced to $8,000 in 2024. The $99-per-month option offers better value, though the idea of a subscription can be [4]controversial .

[5]

[6]

A price increase, however, reduces the value proposition.

"The massive value jump," wrote Musk, "is when you can be on your phone or sleeping for the entire ride (unsupervised FSD)."

[7]

Elon Musk indicates the trajectory of Tesla subscription pricing - click to enlarge

Musk has promised [8]great things of FSD for years, and Tesla has become the target of several [9]sueballs over the technology. [10]Investigations have also opened regarding the safety of the system, which relies on cameras and AI to keep its vehicles on track rather than features including radar and lidar.

[11]California DMV tells Tesla to ease off on those Autopilot claims

[12]Why Elon Musk won't ever realize the shareholder-approved Tesla payout

[13]Musk gets approval for bumper Tesla payout but, unlike his robot, there are strings attached

[14]Tesla on the wrong tracks with Fail Self Driving, Senators worry

Musk did not clarify exactly what increase in FSD capability justifies a subscription payment hike. If Tesla waits until FSD reaches the point where it can be trusted to pilot a vehicle with the driver asleep at the wheel, then it seems unlikely the corporation's value will increase in time to trigger Musk's [15]bonus payout .

In addition, modern hands-free systems mean that operating a cellphone is perfectly possible from a moving vehicle.

[16]

Tesla is not the only automaker to move its customers to a subscription model and remove a one-off payment option, notwithstanding [17]BMW's ill-fated heated seat adventure . Musk is, however, notable for saying the quiet part out loud: price rises could arrive faster than an out-of-control car, careening down the highway. ®

Get our [18]Tech Resources



[1] https://x.com/elonmusk/status/2014539856890716418

[2] https://x.com/elonmusk/status/2011324998653513810

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aXOpMwikQXIQDYnSZ2CyUQAAAQY&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[4] https://www.theregister.com/2022/07/12/bmw_locks_korean_car_owners/

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aXOpMwikQXIQDYnSZ2CyUQAAAQY&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aXOpMwikQXIQDYnSZ2CyUQAAAQY&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[7] https://regmedia.co.uk/2025/01/21/screenshot_elon_salute.jpg

[8] https://www.theregister.com/2015/03/20/tesla_autopilot_musk/

[9] https://www.theregister.com/2024/10/02/tesla_defeats_shareholders_lawsuit/

[10] https://www.theregister.com/2024/10/18/tesla_fsd_lowvisibility_accident/

[11] https://www.theregister.com/2025/12/17/california_dmv_tesla_autopilot/

[12] https://www.theregister.com/2025/11/14/opinion_musk_tesla_payout/

[13] https://www.theregister.com/2025/11/07/musk_pay_package/

[14] https://www.theregister.com/2025/09/30/senators_inquiry_tesla_fsd_rail_crossings/

[15] https://www.theregister.com/2025/11/07/musk_pay_package/

[16] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aXOpMwikQXIQDYnSZ2CyUQAAAQY&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[17] https://www.theregister.com/2023/09/18/opinion_column/

[18] https://whitepapers.theregister.com/



Ian Johnston

So what does "Full Self Driving" mean these days. Last time I check, a couple of years ago, all it meant was "Will also try to obey STOP signs", and that was it.

But then, Tesla's sales are in freefall, so Musk is presumably desperate to milk the mugs while he can.

Like a badger

Tesla car sales are certainly well down on previous years, and couldn't happen to a nicer guy. I'm especially pleased to see the arse has fallen out of WankaTruck (tm) sales, where The Man originally said he was gearing up for 250k sales, and last year only 20,000 mugs could be found in all of America to buy one.

But sadly the stock price of Tesla is up, significantly so, because gormless investors are sucking up the Elonade about his promises to make and sell robots and robotaxis. The dismal track record of lies, delays, and broken promises on the WankaTruck, FSD, robotaxis and other things has already been forgotten, and he's busy telling the markets that he will have robots to sell by 2027, and a national fleet of robotaxis by the end of this year.

Investors and their money, eh?

Anonymous Coward

> " Elonade"

Well, to paraphrase a saying, when life gives you piss, make Elonade.

PB90210

That's what you get taking too much Special K

Fine Shield for Drivers

Anonymous Coward

Tesla also appear to be trialling a new feature in the UK, where they refuse to help the police deal with speeding cases:

https://www.bbc.co.uk/news/articles/c0r44zpprg7o

If the driver isn't identified, then they can avoid speeding fines and, perhaps more importantly, penalty points on their licence. If Tesla keep offering this service, then I suppose it may lead to an uptick in UK sales among a certain sort of clientele.

Re: Fine Shield for Drivers

Paul Crawford

There should be a fine related to a business turnover, and previous events, in that sort of a case. Might get them to have someone actually dealing with mail/support.

Re: Fine Shield for Drivers

Yorick Hunt

"If the driver isn't identified, then they can avoid speeding fines"

Surely the fine's issued to the registered owner and then it's up to the owner to nominate the driver if they weren't driving it themselves?

Re: Fine Shield for Drivers

Chloe Cresswell

Which is what happened: the registered keeper was Tesla Financial Services.

Re: Fine Shield for Drivers

cyberdemon

So how many penalty points does Tesla now have? Surely enough to disqualify it from driving...

Re: Fine Shield for Drivers

GlenP

Generally a business or organisation will get away with it once or twice, claiming they don't know who was driving. After that a senior person, e.g. the company secretary or in one case a Deputy Chief Constable, will be prosecuted instead and get the points on their license. The threat is usually enough to improve record keeping!

Re: Fine Shield for Drivers

tiggity

@Yorick Hunt

Yeah.. that is how it works in the UK

Hopefully it has improved a bit over the years (but I doubt it*)

Years ago we had car TWOC*ed (& also discovered various items stolen from it when it was recovered, e.g. bolted in child seat)

Despite it all being reported we received speeding fine notice (relating to night it was stolen) & had to jump through a few hoops to get it rescinded (giving our crime number for the car theft, describing what happened). Ideally system would have some sensible cross referencing against theft of that vehicle, but I would not be surprised if victims of car theft even now still have to fight invalid speeding fines generated by the TWOCers.

*TWOC - taken without consent, used to be a common term used in UK for vehicle "theft" (as often it was not "theft" as, if not stolen for parts etc by for a "joyride" then usually recovered (albeit often damaged**) so not permanently deprived of it (so not technically theft))

** In our case, ended up getting insurance to write it off as it was ****ed & as it was a low value old car not worth insurers getting it repaired (I'm guessing driven at speed over some of the many roadbumps in the area - the parts & labour costs for the Mcpherson strut replacements alone about the same as resale value of the car)

Re: Fine Shield for Drivers

nobody who matters

Initially a Notice of Intended Prosecution is issued to the registered keeper (ie. the person responsible for paying the VED and insuring it) The registered keeper is not necessarily the legal owner.

It is then for the registered keeper to respond with the details of who was driving it at the time if it was someone other than them.

Also TWOC = Taken Without Owners Consent ;)

Re: Fine Shield for Drivers

BasicReality

Interesting story. Good for Tesla for not being a snitch.

If the economy really tanks…

Bebu sa Ware

the wage of a full time chauffeur/chauffeuse might on the way down meet the more rapidly rising cost of Musk's FSD † subscription.

† Frankly Suicidal Delusion ?

Korev

Elon Musk indicates the trajectory of Tesla subscription pricing - click to enlarge

My reaction -->

Bravo Mr Speed

m4r35n357

[Airplane mode] "Buddy is NOT a narsty, right?"

MiguelC

That caption is absolutely brilliant, it's a welcome journey back to ElReg's glorious feeding-hand-biting times of lore.

[icon: A well deserved one to the author]

Musk revealed the plan on his social media

Bebu sa Ware

Mouthpiece ? Backpassage given it is Shitter.

A speech from the throne, I suppose.

The self annointed emperor of Mars although all that Earth 2.0 nonsense has gone deathly quiet unlike his imperial majesty.

Hands-free, but not brain-free (one hopes)

Anonymous Coward

In addition, modern hands-free systems mean that operating a cellphone is perfectly possible from a moving vehicle. Possible, possibly, but not necessarily wise or advisable. It still divides one's mental attention from the task at hand. Ask me how I know.

Re: Hands-free, but not brain-free (one hopes)

Like a badger

Ask me how I know.

Go on?

Typical musk

retiredFool

Been out of the news cycle lately so gotta get some attention. He also is saying the safety driver is being pulled from the robo taxis in austin. What is not said is that there will be a car following the taxi to ensure operation. So I'm guessing remote controlled from the car behind the robo. Sort of like the bmw in the bond movie where he had the remote for the car. It was a fairly unbelievable chase scene though. It did end in a fiery explosion of the car, so fingers crossed the robotaxi does the same.

Re: Typical musk

PB90210

So you pay double for a robotaxi... not so much 'car sharing'...

IF?

John Robson

"If Tesla waits until FSD reaches the point where it can be trusted to pilot a vehicle with the driver asleep at the wheel, "

It's already driving around with no-one behind the wheel, and doing so remarkably well with paying customers. That's still geofenced, but is now without an employee on board at all - and that geofence keeps on growing.

nobody who matters

Whilst they are putting the price up, they might also consider changing the name to more accurately reflect that is actually little more than a glorified lane-assist, and certainly not anywhere near capable of carrying out the level of driving autonomy that the name clearly suggests.

What you end up with, after running an operating system concept through
these many marketing coffee filters, is something not unlike plain hot
water.

-- Matt Welsh