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While you pay through the nose for memory, Samsung expects to triple its profits in Q4

(2026/01/09)


While end customers grapple with crushing memory prices, we imagine Samsung execs are breaking out the Champagne. This week the memory titan forecast fourth-quarter operating profit would roughly triple as the South Korean electronics cabal rides the AI wave into the New Year.

In a [1]financial disclosure published Thursday, Samsung predicted Q4 operating profits would come in at $13.77 billion (20 trillion won), up from $4.4 billion (6.49 trillion won) a year ago. Meanwhile, Samsung expects revenues to grow by approximately 23 percent year over year to $64 billion (93 trillion won).

Samsung is one of the leading producers of NAND flash and DRAM memory, prices for which have exploded over the past few months as inventory levels have been strained by intense demand for AI accelerators and servers.

[2]

Memory prices are expected to continue climbing sharply over the next few quarters. This is bad news for consumers but great news for memory vendors like Samsung, SK Hynix, and Micron's bottom lines.

[3]

[4]

Earlier this week, it was [5]revealed that Samsung and SK Hynix could hike prices by as much as 70 percent in the first quarter of 2026 alone. Combined with a 50 percent price hike in the latter half of 2025, that means buyers can expect to pay more than twice what they did for the same memory a year ago.

Making matters worse for the average Joe just looking to grab some DDR5 for their PC, all three of the major memory vendors have reallocated resources and capacity away from consumer products to more lucrative server DRAM and HBM used in AI systems. As you may recall, just a few weeks ago, Micron killed off its Crucial brand of consumer SSDs and memory modules.

[6]

According to TechInsights, DRAM prices [7]won't peak until at least 2026. And, unlike past memory boom-bust cycles where prices eventually cratered within a year or two of this happening, analysts don't expect this to be the case.

Instead, they expect prices to remain fairly flat through 2027, before rising again in 2028 as GPU and AI ASIC builders transition from HBM4 to HBM4e memory.

[8]Mem-ageddon: AI chip frenzy to wallop DRAM prices with 70% hike

[9]Samsung reveals its first tri-fold phone – and its desktop mode

[10]Apple's lousy AI didn't stop it beating Samsung's smartphone sales for the first time since 2011

[11]Outdated Samsung handset linked to fatal emergency call failure in Australia

While AI is definitely at fault for much of this, timing is also a factor. Memory pricing is incredibly volatile and when the AI boom hit, the memory market had just gone bust. That is to say, inventories were high and demand was low. This meant there wasn't money to build fabs.

With the cash flowing in, this is changing. Micron this week said it will [12]break ground on its New York megafab project on January 16. Unfortunately, fabs are enormously complex and expensive projects that often require three to four years to bring online, so don't expect Micron or any other new fab projects announced going forward to offer any relief. We're in this for the long haul. ®

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[1] https://news.samsung.com/global/samsung-electronics-announces-earnings-guidance-for-fourth-quarter-2025

[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/storage&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aWCLaQAQanmuuJtwtrIKjwAAAZE&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/storage&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aWCLaQAQanmuuJtwtrIKjwAAAZE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/storage&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aWCLaQAQanmuuJtwtrIKjwAAAZE&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[5] https://www.theregister.com/2026/01/06/memory_firm_profits_up_as/

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/storage&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aWCLaQAQanmuuJtwtrIKjwAAAZE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[7] https://www.theregister.com/2025/12/20/memory_prices_dram/

[8] https://www.theregister.com/2026/01/06/memory_firm_profits_up_as/

[9] https://www.theregister.com/2025/12/02/samsung_galaxy_z_trifold/

[10] https://www.theregister.com/2025/11/27/counterpoint_smartphone_market_predictions/

[11] https://www.theregister.com/2025/11/18/samsung_emergency_call_failure/

[12] https://investors.micron.com/news-releases/news-release-details/micron-announces-groundbreaking-historic-new-york-megafab

[13] https://whitepapers.theregister.com/



Time to Declare an International DRAM Emergency?

Anonymous Coward

Perhaps the UN Secretary General can call Mozilla and ask them to help out.

Just kidding. The UN might have a reputation for not getting things done, but even they wouldn't do something so futile as hoping Mozilla will make memory efficiency a priority.

I'm shocked!

Anonymous Coward

Perhaps we can send in the Department of War to seize control so America can get priority and profit from this business.

My folks didn't come over on the Mayflower, but they were there to meet
the boat.