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  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Google's AI training tactics land it in another EU antitrust fight

(2025/12/09)


The European Commission is launching an antitrust probe at Google for allegedly using web and YouTube content to train its AI algorithms while putting competitors at a disadvantage.

[1]According to the Commission, Google may be using content published on the web to fuel its [2]AI Overviews and [3]AI Mode without appropriate compensation to its sources, and without offering publishers an option to refuse inclusion of their content.

As for YouTube content, the Commission said it's similarly worried that Google is using user uploads to train its AI models without appropriate compensation or an option to refuse, noting that content creators "have an obligation to grant Google permission to use their data for... training generative AI models" without any remuneration for their use in that regard.

[4]

At the same time, the EC said, Google has banned AI rivals from using YouTube content to train their own models, allegedly giving it a competitive advantage.

[5]

[6]

"The investigation will notably examine whether Google is distorting competition by imposing unfair terms and conditions on publishers and content creators, or by granting itself privileged access to such content," the Commission said in a statement. "If proven, the practices under investigation may breach EU competition rules that prohibit the abuse of a dominant position."

Google disagrees, arguing in the same manner as other US tech giants targeted by Europe's strict competition rules that the Commission's move will put the brakes on innovation.

[7]

"This complaint risks stifling innovation in a market that is more competitive than ever," a Google spokesperson told The Register . "Europeans deserve to benefit from the latest technologies and we will continue to work closely with the news and creative industries as they transition to the AI era."

[8]How Google profits even as its AI summaries reduce website ad link clicks

[9]Google pitches EU on adtech fixes to dodge breakup after €2.95B slap

[10]It's AI all the way down as Google's AI cites web pages written by AI

[11]EU says Google scroogles app makers, also gives Apple an antitrust must-do-list

Google further explained how it believes it's acting correctly under EU law, telling us that its [12]Google-Extended crawler token gives publishers control over what its bots can crawl, and reiterating that it respects robots.txt directives.

That said, crawlers have been known to [13]behave badly when facing directives from websites, and restricting Google bots from indexing websites can have a [14]direct effect on search rankings – one of the very things the Commission expressed concerns about in today's antitrust investigation announcement.

As for YouTube content, Google told The Register that it's been working with creators to protect their businesses through its likeness detection [15]tool that flags creators when their image is being used in AI-generated content. We note that doesn't address any of the EU's concerns that content creators aren't being given the option to avoid having their videos ingested to train Google AI.

This antitrust investigation comes less than a week after the EC opened [16]another into Meta related to AI restrictions. In that case, EU regulators are investigating changes to the company's WhatsApp messaging platform that banned rival AI chatbots. The move has led to both ChatGPT and Microsoft Copilot from exiting WhatsApp, while Meta's own AI remains available.

[17]

Meta defended itself by calling the EC's claims "baseless," saying that the change was made because WhatsApp wasn't built to handle the load placed on it by the presence of multiple AI chatbots accessing the platform via a single API. ®

Get our [18]Tech Resources



[1] https://ec.europa.eu/commission/presscorner/detail/en/ip_25_2964

[2] https://www.theregister.com/2025/07/22/google_ai_overviews_suppress_search/

[3] https://www.theregister.com/2025/03/06/google_launches_ai_mode_for/

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aThVl60n85-_SE9NnyuRTwAAAIo&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aThVl60n85-_SE9NnyuRTwAAAIo&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aThVl60n85-_SE9NnyuRTwAAAIo&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aThVl60n85-_SE9NnyuRTwAAAIo&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[8] https://www.theregister.com/2025/07/29/opinion_column_google_ai_ads/

[9] https://www.theregister.com/2025/11/14/google_antitrust_eu_remedy/

[10] https://www.theregister.com/2025/09/07/googles_ai_cites_written_by_ai/

[11] https://www.theregister.com/2025/03/19/google_apple_dma_eu/

[12] https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers#google-extended

[13] https://www.theregister.com/2025/03/18/ai_crawlers_sourcehut/

[14] https://www.theregister.com/2024/07/22/ai_training_data_shrinks/

[15] https://support.google.com/youtube/answer/16440338?hl=en

[16] https://www.theregister.com/2025/12/04/eu_probes_meta_whatsapp_ai/

[17] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aThVl60n85-_SE9NnyuRTwAAAIo&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[18] https://whitepapers.theregister.com/



beast666

The European Commission is still unfit for purpose.

Anonymous Coward

If it's purpose is to underwrite dodgy American businesses then yes you are right.

The annual meeting of the "You Have To Listen To Experience" Club is now in
session. Our Achievement Awards this year are in the fields of publishing,
advertising and industry. For best consistent contribution in the field of
publishing our award goes to editor, R.L.K., [...] for his unrivaled alle-
giance without variation to the statement: "Personally I'd love to do it,
we'd ALL love to do it. But we're not going to do it. It's not the kind of
book our house knows how to handle." Our superior performance award in the
field of advertising goes to media executive, E.L.M., [...] for the continu-
ally creative use of the old favorite: "I think what you've got here could be
very exciting. Why not give it one more try based on the approach I've out-
lined and see if you can come up with something fresh." Our final award for
courageous holding action in the field of industry goes to supervisor, R.S.,
[...] for her unyielding grip on "I don't care if they fire me, I've been
arguing for a new approach for YEARS but are we SURE that this is the right
time--" I would like to conclude this meeting with a verse written specially
for our prospectus by our founding president fifty years ago -- and now, as
then, fully expressive of the emotion most close to all our hearts --
Treat freshness as a youthful quirk,
And dare not stray to ideas new,
For if t'were tried they might e'en work
And for a living what woulds't we do?