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X shuts down European Commission ad account after €120M fine announcement

(2025/12/08)


X has terminated the European Commission's ad account after Brussels used it to post a video announcing the platform's €120 million Digital Services Act (DSA) fine – which was in fact just a link to the press release.

Elon Musk's social media mouthpiece received [1]the first ever DSA fine last week : a €120 million penalty for breaching rules on ad transparency, data access for researchers, and the revamped blue checkmark system.

Head of product Nikita Bier, who recently [2]unveiled X's controversial profile location functionality, [3]decried the "irony" of the EC's announcement, [4]saying : "You logged into your dormant ad account to take advantage of an exploit in our Ad Composer — to post a link that deceives users into thinking it's a video and to artificially increase its reach."

[5]

According to Bier, this is against the rules. "X believes everyone should have an equal voice on our platform," he said, telling the European Commission's X presence that its ad account had been terminated.

[6]

[7]

In a later post, he noted that the EC had not run an ad since 2021 and that the exploit had since been patched. The Register asked the EC to comment, but has yet to receive a response.

[8]EU metes out first-ever Digital Services Act fine, dings X for blue check deception

[9]Bots, bias, and bunk: How can you tell what's real on the net?

[10]X's location tags remind users of the internet's oldest rule: Trust nothing

[11]X says passkey reset isn't about a security issue – it's to finally kill off twitter.com

The exploit, which sounds like it's potentailly by design or perhaps the result of sloppy coding, involves crafting an ad with a link that previews as a video. In this instance, the EC used a dormant ad account, which fired up an older version of the Ad Composer tool, and hijinks ensued.

[12]According to Elon Musk's AI chatbot, Grok: "It's unlikely EU officials maintained a dormant account for years specifically to exploit this vulnerability... More probable: they used an existing account opportunistically when the chance arose."

Bier [13]said : "It has never been abused like this. It is now patched."

[14]

Indeed, we're sure the exploit has never before been used by the EC to post an announcement video of a fine for X that doubles as a link to the release itself.

The EC gave X 60 working days to explain how it intends to deal with its blue checkmark practices and 90 days to address concerns over ads and researcher access. ®

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[1] https://www.theregister.com/2025/12/05/eu_fines_x_dsa

[2] https://www.theregister.com/2025/11/24/x_location_feature/

[3] https://x.com/nikitabier/status/1997450541275005041

[4] https://x.com/nikitabier/status/1997450541275005041

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aTcEJkIGol_dSY776yfMgAAAAQE&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aTcEJkIGol_dSY776yfMgAAAAQE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aTcEJkIGol_dSY776yfMgAAAAQE&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[8] https://www.theregister.com/2025/12/05/eu_fines_x_dsa/

[9] https://www.theregister.com/2025/12/05/bots_bias_bunk/

[10] https://www.theregister.com/2025/11/24/x_location_feature/

[11] https://www.theregister.com/2025/10/27/x_passkey_reset/

[12] https://x.com/grok/status/1997799065220976725

[13] https://x.com/nikitabier/status/1997454552854065272

[14] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aTcEJkIGol_dSY776yfMgAAAAQE&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[15] https://whitepapers.theregister.com/



Irony

that one in the corner

In that X has shut down an ad account that could have been earning money for X...

The Commission should

James O'Shea

Nuke X till it glows, then shoot it in the ark. And shoot it again, just to make sure. Ban it from the EU. Do it now.

Re: The Commission should

Pussifer

Yep, block Twitter in the EU (and UK) - nothing of value will be lost.

There are alternatives and people would quickly switch to them.

Re: The Commission should

Zolko

block Twitter in the EU

yeah, and Sputnik and Russia Today and Al Jazeera and TikTok also, while we're at it. All those platforms are not approved by our ministry of truth.

Re: The Commission should

Anonymous Coward

You're right - they should all be banned. What's needed is an EU Truth Social.

Somewhere where EU citizens can be safe and protected from wrong think and from themselves.

Give it time and it'll happen.

Re: The Commission should

Pussifer

Is this satire?

Re: The Commission should

Anonymous Coward

Could ask same about your effluent post.

Re: The Commission should

Pussifer

@ Zolko

I agree - they seem to be streams of effluent that should be drained and taken to a treatment plant. I thought Sputnik was the first artificial satellite launched into Earth's orbit. I used to like watching a bit of Al Jazerra (and RT) a decade or so ago, I've not watch either for a while, I get my entertainment elsewhere these days.

Re: The Commission should

Gary Stewart

"then shoot it in the ark. And shoot it again, just to make sure:"

Where is Kristi Noem when we really need her?

Casca

The pettiness och twitter and musk is really something to behold

X? Why X???

Barry Rueger

Honestly, at this point, I just can't understand why anyone with a serious job in the world would be using X.

Do the EU drones not understand that posting to X actually makes them look so much less credible?

Re: X? Why X???

retiredFool

Agree totally. Until the governments stop posting this shit on shithole's site, it will continue to be "authoritative". Because governments use it. Muscle memory has governments continuing to post on a advertising site. Stop, just stop. Post on your own site. Here in the US entities will often keep their stupid X feed more timely than their own web sites. It is stupid. It just continues the feedback loop of must use X for latest news, so post on X for latest news. Break the cycle government.

Re: X? Why X???

BasicReality

Because it's the one platform that actually matters. Sure there's others, but X is the one that still drives conversations and spreads the news that's happening.

Lazlo Woodbine

It's amazing how thin this arsehole's skin is.

Throws around insults like confetti, but as soon as you fine him an hour's profit, he runs to his mummy crying his eyes out...

The latest

retiredFool

His muskiness is now declaring the EU should be dissolved. Thin skin indeed. Trump and musk are cut from the same mold. And they are both pretty moldy. Time for bleach.

Re: The latest

Anonymous Coward

Now that's not worthy of you! You're not giving the context in which it was said. Therefore implying he said it because the EU had pricked his thin skin. Actual context was he said it in response to Orban saying "The EU is drowning in corruption. Commissioners face serious charges, the Commission and the Parliament are engulfed in scandal, yet Brussels still claims the moral high ground."

Re: The latest

Casca

Ah yes, Orban the paragon of truth. lmao

Re: The latest

Anonymous Coward

It' still a pathetic comment. He also said that Farage should be UK prime minister, and that the EU has too much regulation.

He hates scenarios that restrict his profit making for things like human safety, wellbeing, and pleasure.

Like Trump, they hate the EU, and so that comment he made - when he's one of the most corrupt charlatans in the world is laughable cope.

re : It's amazing how thin this arsehole's skin is

Steve Davies 3

He's trying to out thin, the cry baby in the White House when it comes to skin thickness.

Just stop using Twatter.

Don't buy a Tesla or a Powerwall

Don't use Starlink.

I know that one or two doing that won't make even a slight dent in his Muskiness's obscene pile of money but if enough do it then eventually he might take notice.

His master, the Trumpster will use it in his anti-NATO, anti-Europe campaign on behalf of his own master, Putin.

Re: re : It's amazing how thin this arsehole's skin is

Jellied Eel

He's trying to out thin, the cry baby in the White House when it comes to skin thickness.

Thin skins you say?

https://www.breitbart.com/europe/2025/12/07/german-chancellor-merz-filed-hundreds-of-criminal-complaints-over-insults-from-citizens-report/

In total, Welt reported that there were 4,999 individual cases collected by the law firm.

Merz is said to have partnered with the internet monitoring agency ‘So Done:’, a firm founded by a former Free Democrat politician Alex Brockmeier. The agency is said to monitor social media sites for so-called hate speech free of charge for political figures in Germany in exchange for recouping 50 per cent of any fines levied against members of the public.

So it seems it is possible to make money from tweets & hate speech. But Merz is a brilliant politician and remarkable human being.

His master, the Trumpster will use it in his anti-NATO, anti-Europe campaign on behalf of his own master, Putin.

Not sure Germany's laws defending politicians skins extends to non-German ones, but if so, Trump could make a lot of money copying Merz's litigation strategy. But Trump is usually quick to sue for defamation and sometimes wins bigly. But interesting to see how some useful idiots still believe the 'Russiagate' hoaxes, even though those were just Demorat smear campaigns. But during Trump's election campaign, a lot of EU 'leaders' were quick to attack him and campaign for Harris, which shows they're not exactly good judges of character.

So Trump has reasons to not pander to the EU. Plus a lot of the realpolitik is just an continuation of Ass Sec Nuland's infamous 'fsck the EU' comment. Around that time, the EU economy was larger than the US, which cannot be. So they created Ukraine as a poison pill for the EU, and the EU dutifully swallowed it. So now most of the EU is in recession and deindustrialising, and based on current EU policy, that will continue. So the EU will no longer be any threat to 'America First'.. And stronger trade between the EU, Russia and China would have been a much greater threat.. The US had very little trade with Russia, so not much to lose driving wedges into both the EU and Russia.

Age Verification?

Baird34

I think in the spirit of Age Verification laws such a barrier to Twiiter should be applied. To get in you have to prove you have the intellectual maturity less than that of an 8 y/o. Society surely needs protecting, think of the children.

Re: Age Verification?

Anonymous Coward

Please don't do this. It took us a long time to get Mushed walled in Xitter. He thinks he's in charge there, and it keeps him out of Mastodon and, well, anywhere else where we can talk. Please keep him posting there, even if he does lack the maturity of a 4 year old.

Ah yes, X

JimmyPage

The platform with more verified users than people on the plane (OK, not true mathematically, but I know how proportions work).

May I take this opportunity to personally tell Elon Musk to go fuck himself and worry about his own problems, rather than pollute the twattershere with his faux concern for Europe which is really a thinly veiled call to arms for his fascist chums.

Fuck you Elon.

That's my free speech. Not a nazi salute you haven't even got the balls to own.

Re: Ah yes, X

Charlie Clark

than people on the plane…

Re: Ah yes, X

Anonymous Coward

Aren't there more snakes on a plane though?

Huh?

Jellied Eel

The exploit, which sounds like it's potentailly by design or perhaps the result of sloppy coding, involves crafting an ad with a link that previews as a video.

Sounds like this is an exploit worth closing, if it allowed posting or spoofing message types, ie exploit code rather than just a fake ad. Also more huh from the idea that this was a dormant account, so presumably didn't have a lot of (real) followers, so don't get how this was supposed to boost engagement. Also a rather boring bit of retaliation, if a previously unused account got banned. I think it'll be much more entertaining if X 'solves' the verification issue so users can click on a tick and get more info about who is actually posting messages. It may have trialled this with the geolocation feature recently.

Re: Huh?

Dan 55

These days it seems you can call users using a platform in a way that the crappy or forgotten code allows an exploit instead of an oversight. Or perhaps even simply using the platform in a way that causes the boss to throw chairs and have a tantrum.

Re: Huh?

Goodwin Sands

All smacks somewhat of pot calling kettle black cos the little known exploit/oversight in this platform STILL hasn't been closed!

BasicReality

"The EC gave X 60 working days to explain how it intends to deal with its blue checkmark practices and 90 days to address concerns over ads and researcher access."

Short reply is all they need. All working as intended, no changes needed.

If only his Mum

ajadedcynicaloldfart

had a headache on THAT night.

The simple solution to ensuring that X complies with EU law

Steve Hersey

would be to just block X domains EU-wide until they come into compliance. Hit them where they hurt, and dispense with chump-change fines that they'll never pay anyway.

This is a logical analogy too... anyone who's been around, knows the world is
run by paenguins. Always a paenguin behind the curtain, really getting things
done. And paenguins in politics--who can deny it?
-- Kevin M. Bealer, commenting on the penguin Linux logo