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Microsoft folds Sales, Service, Finance Copilots into 365

(2025/09/11)


Microsoft is re-badging its Sales, Service, and Finance Copilots and slashing what it charges for them.

The software and cloud biz has [1]confirmed the addition of "role-based AI solutions" to Microsoft 365 for sales, service, and finance.

The theory is that by integrating Copilot into specific sectors of an organization, a sales team can request information such as a list of deals at risk of falling through, service teams can more effectively find resolutions to customer queries, and the finance department can streamline tasks like financial reconciliation.

[2]

As Directions on Microsoft's Mary Jo Foley [3]noted , an awful lot of it appears to be fiddling with the branding of products previously sold as individual Copilots.

[4]

[5]

There was already a [6]Copilot for Sales , a [7]Copilot for Service , and even a [8]Copilot for Finance (which became Finance agents, but never made it out of preview).

They weren't cheap. Copilot for Sales was [9]$50 per user per month , with an annual commitment, but at least customers would get Microsoft 365 Copilot to sweeten the deal. [10]Reports emerged last week that Microsoft was planning to bundle the Sales, Service, and Finance Copilots into the $30 per user per month Microsoft 365 Copilot, addressing some of the Copilot fragmentation within the company and the possible issue of customers balking at pricing.

[11]Microsoft hits pause on Copilot ... in SQL Server Management Studio

[12]Let us git rid of it, angry GitHub users say of forced Copilot features

[13]UK government trial of M365 Copilot finds no clear productivity boost

[14]Tech talent biz Andela trains up devs in GitHub Copilot

The branding tweaks are small. Foley said: "Until this week, Microsoft also had begun rebranding its Copilot for Service as 'Microsoft 365 Copilot Service Agent.' But now that branding seemingly has changed to 'Microsoft 365 Copilot for Service.'" The changes reflect a recognition that Microsoft's Copilot-all-the-things approach might be confusing. After all, its historic practice of slapping "Copilot" on a product hasn't necessarily meant the product had anything to do – technically or otherwise – with its siblings in the Copilot stable.

Directions on Microsoft analyst Wes Miller said: "If nothing else, it's good to see Microsoft realizing the chaos the 'single brand' of Copilot has created for this fleet of disparate and disconnected services.

[15]

"Hopefully this is the beginning of a trend to harmonize the branding – and ideally the licensing – of Microsoft's broad range of Copilots." ®

Get our [16]Tech Resources



[1] https://www.microsoft.com/en-us/microsoft-365/blog/2025/09/10/moving-sales-service-and-finance-to-the-frontier-with-microsoft-365-copilot/

[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aMLyFdXuWaTDG0i7Onv8UQAAAIQ&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[3] https://www.directionsonmicrosoft.com/microsoft-is-fixing-its-copilot-branding-and-pricing-a-bit/

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aMLyFdXuWaTDG0i7Onv8UQAAAIQ&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aMLyFdXuWaTDG0i7Onv8UQAAAIQ&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[6] https://learn.microsoft.com/en-us/microsoft-sales-copilot/introduction

[7] https://learn.microsoft.com/en-us/microsoft-copilot-service/about-microsoft-copilot-for-service

[8] https://learn.microsoft.com/en-us/copilot/finance/welcome

[9] https://www.microsoft.com/en-us/microsoft-365-copilot/pricing/enterprise#Related-products

[10] https://www.theverge.com/notepad-microsoft-newsletter/771199/microsoft-365-copilot-changes-agents-pricing-notepad

[11] https://www.theregister.com/2025/09/08/microsoft_copilot_ssms/

[12] https://www.theregister.com/2025/09/05/github_copilot_complaints/

[13] https://www.theregister.com/2025/09/04/m365_copilot_uk_government/

[14] https://www.theregister.com/2025/09/03/andela_github_copilot_training/

[15] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/aiml&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aMLyFdXuWaTDG0i7Onv8UQAAAIQ&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[16] https://whitepapers.theregister.com/



MeeDeeCee

In response to not being able to successfully sale said products no doubt

Wait

elsergiovolador

I am waiting for them to bundle Copilot with Copilot.

Re: Wait

Alumoi

Copilot with Clippy FTW!

Re: Wait

Paul Herber

That'll make it Coco The Clown.

And...

Mentat74

They're still losing money on all of this so-called 'A.I.' crap...

Eggs Bacon Spam and Sausage... I DON'T LIKE SPAM!

Anonymous Coward

Copilot and fellow travellers the new spam. ;)

[1]Monty Python's Spam Sketch

it took me a year for the penny to drop what "che eg baconi" was on a backstreet burger joint's menu. Not some obscure South American revolutionary.

[1] https://www.youtube.com/watch?v=anwy2MPT5RE

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