Europe plots escape hatch from the enshittification of search
- Reference: 1747222146
- News link: https://www.theregister.co.uk/2025/05/14/openwebsearch_eu/
- Source link:
If you ever get the impression that search engines are getting worse, or that alternatives are not all they seem, it's not just you. It's what journalist [1]Cory Doctorow calls "enshitiffication ." Many alternatives use Microsoft's Bing for search, so [2]when Bing goes down so does DuckDuckGo, for instance.
But there are efforts to foster truly independent search engines that don't piggy-back on the existing giants. One such project is the EU-backed [3]OpenWebSearch initiative . Its web presence reflects that this is a research effort; it doesn't have anything to sell you, so there's no elevator pitch here, although its [4]FAQ page is a bit more helpful.
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FOSS Force summarizes it as " [6]Europe's Search for a More Localized and Relevant Search Experience ." It's important to note what this isn't, though. It's not a new search engine. Rather, the project is building a web index, the idea being to make it easier for others to build search engines that can use the OpenWebSearch database as their index. The OpenWebSearch database is built using existing FOSS tooling, and it's not a static, monolithic snapshot – tools to keep the petabyte-scale index up to date are part of the effort.
Cory Doctorow has a plan to wipe away the enshittification of tech [7]READ MORE
Until this hypothetical new wave of European search engines starts to appear, though, we have to use the existing ones. Search engines based in Europe already exist, such as Germany-based [8]Ecosia and France's [9]Qwant . They used to get results from Bing, but since [10]Bing's prices went up in 2023, the two companies started cooperating on the [11]European Search Perspective , their own European web index.
Another option is to pay for your search engine. We've already mentioned Doctorow once, but his [12]post about Kagi – a no-ads, no-tracking search engine with a [13]tiered payment model – from a year ago makes interesting reading. The idea has gained traction with others, including [14]Daring Fireball's John Gruber .
[15]
[16]
But if you're too cheap to pay, there are some things you can do to clean up Google's search results. One of the most useful is an extra term you can add into the Google search URL: ?udm=14
This tells the Big G to exclude AI-generated overviews from the results it returns. This simple switch is so helpful that it even has its own domain, [17]udm14.com , which calls it "the disenshittification Konami code," after the [18]famous cheat code for Konami's [19]1987 game Contra .
You can add a custom search engine named "Google web search," with a search URL of: https://www.google.com/search?q=%s&udm=14&tbs=li:1
In other words, when performing a search, go to Google, pass it the term you are looking for — that's the ?q-%s part – and apply two special parameters. The first is the "Konami code," and the second parameter, tbs=li:1 , tells it to use verbatim matching.
[20]FreeBSD fans rally round zVault upstart
[21]A new Lazarus arises – for the fourth time – for Pascal programming fans
[22]openSUSE deep sixes Deepin desktop over security stink
[23]GNOME Foundation's new executive director is Canadian, a techie, and a GNOME user
If you want this by default – and we certainly do – you can add a new search engine to Firefox's list. Yes, Firefox. If you're dissatisfied with Google, then don't use its browser. If you care about this sort of thing, [24]you should be using Firefox , or a [25]fork such as Waterfox .
Firefox has a list of search engines that you can find in its Settings or Preferences under Search. To add an entry, you might have to unlock the list. In the address bar, enter about:config ; if it warns you to proceed with caution, click Continue. Search for an entry called browser.urlbar.update2.engineAliasRefresh – just engineAlias should be enough. Make sure it's set to true . Restart Firefox and go back to this settings page. You should now find an Add button at the bottom of the list of search shortcuts.
You can use the suggested name and the magic URL from above. If you want it to also provide suggestions, fill in that box as well, and optionally, a keyword, such as gw . Then, if you do not set this engine as your default, typing gw the register tells Firefox to search for "the register" with this specific engine.
[26]
This isn't limited to Firefox, of course. The sponsor of udm14.com has [27]instructions for Vivaldi , for instance.
Without attempted summaries from automated plagiarism bots and machine-aided guesswork, what's left is still useful. We feel it's worth the effort. It looks intimidating to some but it really only means filling in three boxes. Give it a try. ®
Get our [28]Tech Resources
[1] https://www.theregister.com/2024/01/30/tech_monopoly_doctorow/
[2] https://www.theregister.com/2024/05/23/bing_and_copilot_fall_from/
[3] https://openwebsearch.eu/
[4] https://openwebsearch.eu/faqs
[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aCS-Cd2VQXiXubhiu0fkkgAAAkQ&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[6] https://fossforce.com/2025/05/europes-search-for-a-more-localized-and-relevant-search-experience/
[7] https://www.theregister.com/2024/01/30/tech_monopoly_doctorow/
[8] https://www.ecosia.org/
[9] https://www.qwant.com/
[10] https://www.theregister.com/2023/02/20/rely_on_microsoft_bing_search/
[11] https://www.eu-searchperspective.com/
[12] https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi
[13] https://help.kagi.com/kagi/plans/plan-types.html
[14] https://daringfireball.net/2025/04/try_switching_to_kagi
[15] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aCS-Cd2VQXiXubhiu0fkkgAAAkQ&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[16] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aCS-Cd2VQXiXubhiu0fkkgAAAkQ&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[17] https://udm14.com/
[18] https://www.drupal.org/docs/contributed-modules/konami-code/general-information-and-history
[19] https://www.retrogames.cz/play_022-NES.php
[20] https://www.theregister.com/2025/05/12/second_preview_zvault/
[21] https://www.theregister.com/2025/05/09/new_lazarus_4/
[22] https://www.theregister.com/2025/05/09/opensuse_ditches_deepin/
[23] https://www.theregister.com/2025/05/08/new_gnome_director/
[24] https://www.theregister.com/2025/03/04/firefox_136/
[25] https://www.theregister.com/2021/11/04/waterfox_firefox_fork/
[26] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aCS-Cd2VQXiXubhiu0fkkgAAAkQ&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[27] https://tedium.co/2024/05/17/google-web-search-make-default/
[28] https://whitepapers.theregister.com/
Re: UDM14
Thanks Liam! I can live without AI hallucinations, let me know if/when it becomes reliable.
Making "literal search" the default is also very useful. There's something to be said for search trying to be "helpful", or at least highlighting where a particular search term was not found. But, again, I can live without that (or open Google Home if I want to open the sewer gates).
Re: UDM14
> let me know if/when it becomes reliable.
It already is, and has been for about a year. You are good to go.
Re: UDM14
I believe the OP meant if/when AI would become reliable.
The answer is, obviously, not a chance in hell/never ever.
Re: UDM14
> I believe the OP meant if/when AI would become reliable.
Oh! How silly of me.
I believe there is a prototype running on a Nordic datacentre which is showing great promise, if they can just get the cooling sorted out. But when the temperatures get low enough, below about 270 kelvin, it should work reliably. I am not allowed to publish the name but it's near 63°26'22"N 10°54'29"E.
Re: UDM14
Interesting indeed ... I searched for Robert DeNiro with and without &udm=14 to see the difference:
https://www.google.com/search?q=who+is+robert+deniro
https://www.google.com/search?q=who+is+robert+deniro&udm=14
... it is quite substantial.
I see that out of the search result categories (under the search bar) of "All", "Images", "News", "Videos", "Forums", "Short videos", "Web", and "Finance" it picks (sets) "Web" which I guess eliminates the AI fluff. Setting one's browser default to [1]udm= 14 (Web) sounds cool then imho, as you can always then click on another category if you want to see other types of results ... (not stuck)
[1] https://medium.com/@tanyongsheng0805/every-google-udm-in-the-world-6ee9741434c9
distributed search
You could have, instead, a single interface that despatches queries to search engines (~ federated search), and have some gentle poking from EU to make companies behave, and have users score how well the engines are doing, and have that information publicly visible.
The struggle to control the default has not worked the way intended, all browsers I used recently allow you to modify the engine, but default dominates population usage.
Instead, mandate default to at least 3-5, and make it mandatory that the respective engines are from multiple sovereignties, and pay non-negligible tax in at least one.
The internet is, in the end, national infrastructure, and that doesn't stop at the networks themselves, just like a road network needs enforced policies that do no harm to the users, instead of a free for all maximize greed at all costs.
Re: distributed search
There is a whole generation of people who never experienced good search. Few more years and all this talk about "enshittification" will become a conspiracy theory.
Probably major search engines should be nationalised and then given to a non-profit or university to run.
After all this is now an utility like water and energy. Having this in private hands is an idiocy (see UK water or rail debacle).
Laughable
Like a lot of EU ideas this one sounds like a good one right now. Once the various multilingual committees have added their six-pennyworth we will have a totally unworkable scheme that will cost loads of Euros and will, therefore, be silently dropped. Ditto the EU chip scheme which recently lost Intel's interest and no other EU company has stepped into the breach have they?
You cannot just replace Google overnight as they are too far ahead of any other search engine (sorry Bing). When people use the web they want the URL of their answer. Google is now accepted as a verb; no one says "shall I bing for it" do they?
Re: Laughable
So what you're saying is "you can't beat crap so don't try". Is that right?
Re: Laughable
And the downside of the udm14 approach, effective though it is at the moment, is that you're just asking Google nicely not to return AI results. If enough people use it, Google will either remove the option, or repurpose it to return the results they want you to see. No matter what any politicians try and do, companies like Google will always find a loophole to work around it, it's just a giant game of whac-a-mole.
Missing setting
If you can't find the browser.urlbar.update2.engineAliasRefresh setting, just make sure boolean is selected and hit add to create it. You will need the whole text though, not just engineAlias.
I think we need to rethink what a search engine is for. At least a quarter of my "searches" are actually questions that I use an AI for instead. The rest - it's a nuisance getting decent results. I don't want adverts most of the time. But the Google AI responses are for the most part useless.
I'm seeing Bing's results about as good as Google's now. Not because it's getting better (it isn't), but because Google is getting worse.
> let me know if/when it becomes reliable.
Good gods. *Horrified expression*
I am AI abstainer, a refusenik. I don't use it for anything at all ever, and I do not intend to. There is nothing here I want.
https://www.bbc.co.uk/news/articles/c15q5qzdjqxo
If you're happy with it, then this method is probably not for you.
It's a lot more reliable and quicker than googling. And it really does save time. Just like with googling, you need to discard the wrong answers. So you need to have some subject matter knowledge or you'll get nowhere.
However it is getting better [AI]. I find more and more that it can save a considerable amount of time doing what I'd call "drudgery" on the internet. Or, it saves time proofreading a document not just for grammar errors but for inconsistencies.
AI is a genuinely useful tool that overall is a good thing. And no, I didn't write or check this post with AI. My grammar checker is suggesting that I remove the word "really" from the second sentence and that I put a comma after However in the second paragraph. I will ignore it.
Nope.
The EU's web index looks suspiciously like a pre-search censorship filter. And if it wasn't designed as one, that will still be how it is used.
Plus, we don't want regional limits on search unless we choose them in an options menu. The net should not be viewed as national infrastructure but as international infrastructure by default.
Distributed search is actually a lot more flexible and much more useful that was previously mentioned as it dodges all of the blocks and censorship that website based search engines are subject to.
The search extensions are useful, but by now we really should be able to choose one or more contextualisations for our searches. There are loads more options search engines could offer, particularly combining with metadata on web pages. There is no reason why we cannot be searching dynamically generated web pages. We should have persistent search options too. The search engnes we have remain rudimentary. Very much v.1.0.
I've done this in Firefox for my Google searches to include "&num=100" however this only works for the initial search. Any refinements to the search go back to the default settings.
SearXNG
I mostly use [1]SearXNG nowadays (I used to use SearX).
I run my own instance in a Docker at home but often just use [2]https://priv.au/ directly. I have other instances set up as browser search engine options as well, in case some are down.
[1] https://searx.space/
[2] https://priv.au/
Funny, with piHole and Ublock I got better results using google.com than your modified search. google.com got me international results while the modified search got me only local results.
Could it be because I've searched for some specific terms rather than asking a question?
Oh, and no AI bullshit in either.
Yay Kagi and American capitalism
Thanks for the pointer to Kagi. (Disclaimer: I wrote the Newton client for its previous incarnation.)
Re: Yay Kagi and American capitalism
$5 a month!!!!! For starter!
I pay about £40 a year for email, which supports a custom domain and wildcard capture etc, that is 1000 times more valuable to me than search.
Not paying this much for search. Laughable. Should be a dollar, with a query cap
Thank you
Following brief testing, search results appear to be more helpful.
A bit hazy on what "web indexing" actually entails
The Wikipedia page mentions "back of the book" or A to Z indexing (though oddly, to me a least, not KWIC) and metadata indexing.
I never really thought about that aspect of search engines.
The EU idea is I think that by making a distributed (clustered) index available through some reasonable Index query API the search engine ecosystem will diversify with more domain specific engines being developed.
Some of the techniques used in training LLMs might be profitably reused to generate indices that retain more context or even generate categorical metadata from the content.
All search engines but especially Google are producing so much codswallop to the point that even a query that obviously demonstrates an intent to purchase something drops you into a collation of irrelevant and frequently unrelated nonsense topped off with the rancid cherry of Googles AI results.
Much worse and even the great unwashed will stop using it. I reckon Polloi would be a fantastic name for a decent engine and instead of Googling something one might hoi it.. :)
Unfortunately..
..the heavy shift towards corporate search manipulation means that even without AI slop, we already seem to have lost the will to produce independent, useful content or services. It's just not worth creating a blog or an independent shop on the internet today, since only global-scale productions are visible to users.
I'm not sure that the EU is in a position to reverse that tide...
UDM14
Very useful info there, thank you. Have a beer.