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Apple exec sends Google shares plunging as he calls AI the new search

(2025/05/07)


An Apple executive's backhanded endorsement of AI as a replacement for traditional internet searches has sent Google stock tumbling.

Apple senior vice president of services Eddy Cue made a number of interesting statements about the future of AI, and its potential impact on Google's bottom line, during testimony Wednesday in the remedies phase of the US Department of Justice's lawsuit against Google parent Alphabet. That's the lawsuit that resulted in a judge ruling that Google's payments to make its search engine the default for smartphone browsers and elsewhere broke American antitrust law.

Alphabet shareholders were shaken by Cue's statements, as [1]reported by Bloomberg, that he saw AI likely replacing traditional search engines like Google in coming years. As part of that expectation, Cue also noted that Apple intended to make changes to Safari to place AI-driven search alongside traditional web search, with tools from OpenAI, Perplexity, and Anthropic all likely to be added to Safari as search options in future updates.

[2]

"We will add them to the list - they probably won't be the default," Cue reportedly said in his testimony – they being the AI upstarts – adding that he didn't believe anyone was able to compete with Google as a default search service prior to the AI age.

[3]

[4]

Cue also attributed a first-time drop in Safari searches to AI's growing influence as a search engine alternative.

Along with his contention that Google's days as the de facto king of search were short, Cue also revealed that Google had competed with OpenAI for a place in Apple Intelligence, the AI features Apple [5]introduced in iOS 18 that have been [6]less than successful for the company. Google's terms for its inclusion over ChatGPT reportedly included "a lot of things Apple wouldn't agree to and didn't agree to with OpenAI," Cue said. ChatGPT is now available as an option for Siri searches.

[7]

Cue still noted that AI firms needed to improve their search indexes if they truly want to beat Google at its own game, but he noted that he expected it to happen eventually, whether Google liked it or not.

Shares of Alphabet dropped considerably following Cue's testimony, and closed down more than 7 percent for the day. Google is not exactly ignoring AI search - AI overviews are now front-and-center of Google search result pages, and Google even offers an [8]experimental all-AI search experience as well - but the threat of Google's unchallenged search dominance ending was enough to spook investors.

[9]How US Dept of Justice's cure for Google could inflict collateral damage

[10]Did someone say AI agents, Google asks, bursting in

[11]Mozilla pleads with Uncle Sam to not turn off that sweet, sweet Google search money

[12]Google must face £7B UK class action over search engine dominance

Cue's testimony came as part of the lawsuit that found Google [13]guilty of monopolizing web search on mobile devices last year, with Apple and its [14]multi-billion dollar deal with Google to make it the default search engine on iPhones being a large part of the case. In one sense, Cue's Wednesday testimony actually helped Google, suggesting that strict antitrust remedies aren't necessary because Google's dominance will eventually be undercut by technological evolution.

The guilty verdict came down last year, and now Washington, DC District Court judge Amit Mehta is overseeing a trial to determine what penalty to impose on the Chocolate Factory. The DoJ - both [15]Biden's and [16]Trump's - have asked Mehta to force Google to divest Chrome and bar it from paying to be a default search engine on mobile devices.

Mehta's decision on Google's future is expected to be issued by August. Neither Google nor Apple responded to questions for this story. ®

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[1] https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout

[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2aBvX6Fs9Y8CBTdjUR5gTpQAAAUs&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aBvX6Fs9Y8CBTdjUR5gTpQAAAUs&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33aBvX6Fs9Y8CBTdjUR5gTpQAAAUs&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[5] https://www.theregister.com/2024/06/10/apple_ai_wwdc/

[6] https://www.theregister.com/2025/01/17/apple_intelligence_summaries_disabled/

[7] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44aBvX6Fs9Y8CBTdjUR5gTpQAAAUs&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[8] https://www.theregister.com/2025/03/06/google_launches_ai_mode_for/

[9] https://www.theregister.com/2024/11/25/doj_google_collateral_damage_opinion/

[10] https://www.theregister.com/2025/04/10/google_agentic_ai_cloud_next/

[11] https://www.theregister.com/2025/03/12/mozilla_doj_google_search_payments/

[12] https://www.theregister.com/2024/11/26/google_7_billion_cat/

[13] https://www.theregister.com/2024/08/05/google_default_search_deals_violate/

[14] https://www.theregister.com/2023/10/10/google_pays_apple_18_20_claims_bernstein/

[15] https://www.theregister.com/2024/11/21/usa_vs_google_full_filing/

[16] https://www.theregister.com/2025/03/10/trump_doj_google_chrome/

[17] https://whitepapers.theregister.com/



Anonymous Coward

Finally we are getting to the real reason for the AI hype and investment.

This was and has always been the plan. Why make a walled internet when you can get people to wall themselves in? How many web searches are a question? Why do you need to go to a website if you have the answer already? People are inherently lazy. Web 3.0 is on the way. The internet will still exist but the majority won't use it.

Anonymous Coward

And the echoes from those walls will be comforting and unchallenging.

Huxley

elsergiovolador

People expected Orwell, got Huxley.

Welcome to Brave New World.

Anonymous Coward

Has he actually USED an AI to search? Going by the AI summaries currently available, calling them crap would be very generous indeed.

Wrong assumption.

IGotOut

This is not an endorsement of AI as a search tool.

It's a condemnation of how utterly shit Google search has become, since that asshole Prabhakar Raghavan took control and repeatedly made it worse, year on year, in order to make number go up.

You're dead, Jim.
-- McCoy, "Amok Time", stardate 3372.7