System builders say server prices set to spike as Trump plays customs cowboy
- Reference: 1743676155
- News link: https://www.theregister.co.uk/2025/04/03/trump_tariffs_servers/
- Source link:
The [1]White House last night announced a base tariff of ten percent on all imports into the US from April 5. On April 9, the US will then add "reciprocal tariffs" on many nations in repost to these countries' own import duties. The tech hardware world's major producers including China, Thailand, Vitenam and Taiwan are among those hardest hit.
This comes after Trump told a [2]press event last week that he intends to impose tariffs on semiconductors produced outside the US, having previously called for a 25 percent levy on processors, for example.
[3]
According to [4]some experts , tariffs on Chinese chips would not have much of an impact in the US, but Taiwan, Japan, or Korea are the sources for a large proportion of the memory and processor chips that go into products such as servers.
[5]
[6]
"I do think that there could be some short-term impacts," AMD chief Lisa Su said in an [7]interview this week . "I think it's too early to say what the longer-term impacts are. I think we have to look at how things play out over the next number of months."
AMD processors accounted for nearly [8]a quarter of all x86 server chips sold in Q3 of 2024, but these are manufactured for the company by TSMC in Taiwan.
[9]
HPE has [10]already warned that it expects its revenue for Q2 2025 to take a hit because of expectations that Trump's trade policies will affect supply chains.
"Recent tariff announcements have created uncertainty for our industry, primarily affecting our server business," HPE chief financial officer Marie Myers said on a conference call with analysts in March. "We are working on plans to mitigate these impacts through supply chain measures and pricing actions," she added.
Dell said it too would likely have to raise prices in response to tariffs during its most recent earnings call.
[11]
"We built an industry-leading supply chain that's globally diverse, agile, resilient that helps us minimize the impacts of trade regulations, tariffs to our customers and shareholders," said vice chairman and chief operating officer Jeff Clarke.
But he added that "whatever tariff we cannot mitigate, we view that as an input cost and as our input costs go up, it may require us to adjust prices. That's what we've done in the past. I can't imagine we're going to do anything differently."
Lenovo, however, seemed almost dismissive of the impact of tariffs when asked about them during its [12]most recent earnings call .
CEO Yuanqing Yang pointed to Lenovo's global manufacturing footprint, which he claimed would help it offset any impact.
"Compared to our competition, we are more flexible and resilient to adapt to different scenarios," he said. "So we are pretty sure, not only can we ensure our competitiveness in the market, but also protect our profit and performance."
US-based Supermicro, which sells servers to hyperscalers, was more tight-lipped. It told The Register : "The company is actively tracking the dynamic situation with trade and tariffs, cooperating with the appropriate government agencies, and we will communicate any future impacts accordingly."
[13]SK hynix has probably already sold most of the HBM DRAM it will make next year
[14]India ditches its 'Google Tax', perhaps to tickle Trump and dodge tariffs
[15]Political poker? Tariff hunger games? Trump creates havoc for PC industry
[16]HPE revenue outlook feels the thump of Trump tariffs
Analyst IDC recently reported that the worldwide server market reached a record $77.3 billion dollars in revenue for the final quarter of 2024, representing a year-on-year growth rate of 91 percent.
We asked if IDC had noticed any impact from the announcement of tariffs, such as suppliers stockpiling inventory in the US before they kick in.
"It is too early to tell," said Lidice Fernandez, Group Vice President for WW Enterprise Infrastructure. "There have been announcements from several companies with plans to open facilities in the US to avoid tariffs but as it relates to servers that could take years, so it won't be an immediate shift. We are expecting the increasing costs to be passed down to end users, and so far, there is no indication of stockpiling but that could change in the near future. Companies are still adjusting to the new reality."
Server and datacenter watchers at Omdia told us that vendor sales figures for the first quarter are not due until June, so we aren't likely to get a clear picture of any impact until then.
"We are yet to see any price hikes in the server market yet. The server supply chain and even manufacturing is mainly in Taiwan and the Taiwanese vendors are preparing to face the situation," said Manoj Sukumaran, Principal Analyst for Datacenter IT.
The overheads will likely become a concern for end users rather than the vendors themselves, he said.
"The server supply chain has become very complex with the advent of AI servers, which are becoming rack-scale systems (like NVL72) now, and the vendor pool is very limited unlike general-purpose servers. Also, it is not easy to move the manufacturing to another country all of a sudden and it would take quite a lot of time."
The unpredictable, [17]stop-start nature of the new trade policies also doesn't help, with Trump announcing tariffs one day, only to put them on hold the next.
Synergy Research Chief Analyst John Dinsdale told us that the uncertainty is the worst aspect for most in the industry.
"Generally speaking, if there is one thing that business people hate, it is uncertainty. In many ways, uncertainty is worse than known bad news. So I have absolutely no doubt that datacenter operators and associated equipment vendors are taking measures to alleviate any issues that may arise," he said. ®
Get our [18]Tech Resources
[1] https://www.theregister.com/2025/04/02/thunderbird_pay_services/
[2] https://finance.yahoo.com/news/trump-is-set-on-tariffing-chips-its-not-so-simple-100049056.html
[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2Z-6wn16-MsYpXT5Ifr2KTAAAAZI&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[4] https://www.verdict.co.uk/liberation-day-what-would-trump-tariffs-on-semiconductors-mean-for-the-tech-industry/?cf-view
[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Z-6wn16-MsYpXT5Ifr2KTAAAAZI&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[6] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33Z-6wn16-MsYpXT5Ifr2KTAAAAZI&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[7] https://finance.yahoo.com/news/amd-ceo-lisa-su-trump-tariffs-could-have-short-term-impact-on-chips-160339138.html
[8] https://www.theregister.com/2024/11/12/amd_gains_on_intel/
[9] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44Z-6wn16-MsYpXT5Ifr2KTAAAAZI&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[10] https://www.theregister.com/2025/03/07/hpe_q1_2025/
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33Z-6wn16-MsYpXT5Ifr2KTAAAAZI&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[12] https://www.theregister.com/2025/02/21/lenovo_q3_2024/
[13] https://www.theregister.com/2025/03/28/sk_hynix_hbm_forward_sales/
[14] https://www.theregister.com/2025/03/26/india_drops_digital_ads_tax/
[15] https://www.theregister.com/2025/03/19/tariffs_tech_channel_uncertainty/
[16] https://www.theregister.com/2025/03/07/hpe_q1_2025/
[17] https://www.theregister.com/2025/03/19/tariffs_tech_channel_uncertainty/
[18] https://whitepapers.theregister.com/
Re: Shooting yourself in the foot requires access to a gun
Now try a Gatling gun to our foot!
Re: Shooting yourself in the foot requires access to a gun
Please sir can I have another
Re: Shooting yourself in the foot requires access to a gun
Instead of "Liberation Day", April 2nd can now be "April Fool Day", in honor of the squatter in the White House.
In other news
Water: wet
Grass: green
Sky: blue
Is this actually worthy of an article. This is just basic not so common sense no? Tariffs were on the table and of course it will make IT costs rise.
Re: In other news
Find out what happened to this man's life when he discovered the sky was blue, and not dull grey!!
Re: In other news
> Is this actually worthy of an article.
Yes.
Maybe you haven't noticed, but (alongside all the fun with biting the hand etc) The Register does actually report on things that will impact those working in the tech industries. Like prices going up.
They also report on prices going down, parts running low, parts in a glut, new things coming, old things going.
Doesn't matter if you think any particular reason for those changes is too trivial to report on - because, hey, maybe there is something else going on as well - a bit of price gouging whilst they have something else to blame?.
Perhaps even a miracle may happen and next week we can refer back to this article when it turns out that industry didn't panic like sheep seeing the shadow of a wolf, but they kept calm, used their current stocks and held out for the whole 6 days until DT changed his mind again[1]. Hard to refer back if the article wasn't written in the first place.
[1] wow, beginning to think that fruit juice at lunch packed more of a punch than I realised! Totally drifted off into fantasy land.
Re: In other news
I understand that, but is it actually news to anyone?
Like we all knew at the start of this tarrif nonsense that the price of everything will go up.
Sure trying to cancel the CHIPS act is news, but once you already know tarrifs and price hikes are coming and very notably for PC components (which has been actual news for the past few years) what part of this is new or surprising.
If the article actually had hard numbers or was able to tell you anything you would not already know, that's news, but putting up something to the effect of 'what they said they would do, they are now doing' is not news.
Do we need an article telling us tomorrow will be Friday?
The cost of buying servers for business will inevitably rise
Only in the US. Any glut in inventory caused by lower sales there due to tariffs will mean lower prices in other countries.
Re: The cost of buying servers for business will inevitably rise
" Only in the US.
I don't think that is completely true.
Initially, probably for sure, as the import-related costs increases they experience for whatever they use will go up by 'X' percent and may/may not be passed on to indigenous customers. However:-
If Supermicro choose to 'eat' the loss in margin caused by the import tariffs, then they'll remain as competitive as they are currently. If they pass on any amount of these extra costs to their non-US/export customers (The usual thing to preserve margin), then the price increase will, of course, be seen in the export territories..
Re: The cost of buying servers for business will inevitably rise
This will make the UK, EU and other countries more attractive to hi-tech companies as setting up a processing facility will be 20/30% cheaper if the IT is coming from China or Taiwan. This is the tariff burden US based business will have to bear. The US market is smaller than the rest of the world for most products. With global reach the non-US companies can afford lower margin on US business to further reduce the market for US based business. Whereas the US based businesses may be shut out of the world market by a higher cost base on top of reciprocal tariffs.
A double whammy. Over time the new world order may shift high tech out of the US.
And a Little Bit Extra
Does anyone want to bet that the coming price bumps in the US will not contain "a little bit extra" which will be blamed on the tariffs?
Re: And a Little Bit Extra
At least, LIEbour will have someone else to blame vs the previous administration! #result
Team American fsck yeah
And just like petrol at the pimp prices will rise in a microsecond even though there's likely a warehouse full of already landed stock in the UK.
Orange Manbaby will wreck his economy and we look forward to their citizens screaming in pain for it!
Re: Team American fsck yeah
"pimp prices"
Oh no! Does that mean tariffs are being applied to Russian mail-order brides as well? MAGA-land won't be happy about that!
muppet show
He's running a country as a business, this is all he knows unfortunately you cannot run a country as a business you need some political skills combined with dioplomacy and empathy.
He's doing a good job with bullshitting though, which you either believe or you don't and you either vote for him or you don't. Just like brexit , there's no going back once it's done.
Just cause he's made money from running his own corporate tax credit claiming practices to get rich quick doesn't mean it will work here, an economy is far more complicated.
Let's see what happens in about a year or so this will start to dig in.
Re: muppet show
> He's running a country as a business, this is all he knows
Have you missed all the stories showing how he DOESN'T know how to run a business?
He isn't a business man, he just used to play one on TV.
Re: muppet show
He failed to make money running a casino ffs. IN VEGAS.
That alone should tell you all you need to know about his business acument.
Re: muppet show
Atlantic City, not Vegas?
Shooting yourself in the foot requires access to a gun
America!