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  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)
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The rules of editing press releases are:

1. Identify the crucial elements of the story.
2. Omit at least one of them.

-- From a Slashdot.org post. We can only guess whether Microsoft
uses this policy or not.