Red Hat Unveils New Ad Campaign
Linux distributor Red Hat has announced plans for a $650,000 ad campaign. The
ads will appear on several major newspapers as well as on a few selected
websites. "These ads will be targetted towards Windows users who are fed up but
aren't aware of any OS alternatives," a Red Hat spokesman said. "We feel that
there is a large audience for this."
One of the ads will be a half page spread showing two computers side-by-side: a
Wintel and a Linux box. The title asks "Is your operating system ready for the
year 2000?" Both computers have a calendar/clock display showing. The Windows
box shows "12:00:01AM -- January 1, 1900" while the Linux box shows "12:00:01AM
-- January 1, 2000". The tagline at the bottom says "Linux -- a century ahead
of the competition."